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Harlem Shake (TAW Economist)

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on 22 February 2013

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Transcript of Harlem Shake (TAW Economist)

What is Internet Meme? Was established in a video uploaded on February 2 by The Sunny Coast Skate, five teenagers from Queensland, Australia, who costumed & danced to the song "Harlem Shake" by Baauer. Who firstly start with Harlem Shake? Why is it successful? Very Accessible to Watch!
- Breakout Moment
- Short length (31s')
- Jump cuts
- Hypnotic beat
- Very easy for fans to reproduce
- Nonetheless, the simplicity of the concept allows fans considerable scope in creating their own distinctive variant and making their mark
Two Versions of it 1. Two People Harlem Shake One of the successful Internet
Meme on Youtube! The form of a video that began being replicated according to a similar concept by many people -The Sunny Coast Skate 2. More sophisticated version might even involve a crowded stadium Viral Spread Reached 4,000 /day 10TH 15TH -12,000 versions on YouTube
-garnering over 44 million unique views 11TH -40,000 Harlem Shake videos
-Total 175 million views
- #1 on the iTunes USA chart
-#2 on iTunes in the UK and
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