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Copy of natura cosmeticos
Transcript of Copy of natura cosmeticos
Comm103- Karen Zahorchak who they are
how they apply corporate social responsibility
things to learn Cosmetics centers in Cajamar Space, Sao Paulo Bolivia Argentina Peru Venezuela Colombia Mexico France Mission & Philosophy Community Environment Sustainability Environment CORPORATE SOCIAL RESPONSIBILITY Ekos Amazon/ Rainforest conservation Biodiversity native & egzotic plant species Eco-friendly Processes 100% natural ingredients recyclable refill packages from sugarcane distribution vehicles on natural gas recycling water from Jaqueri river for operations reduce carbon emissions by 21 percent since 2007 (Carbon Neutral Program) replace all mineral and animal-based ingredients 900 products local communities Community transparent communication Community Pedagogic Journeys Project Abring Foundation for Children's Rights Education alleviating poverty development of the region benefited 184,786 children and 1,219 public schools benefited 19,000 children in 200 schools Natura's Success leader in Brazil leader in sales revenues $2.9 billion one of the leaders in CSR Things to Learn from Natura 1) Be natural 2) Respect community 3) Respect nature 4) Be innovative 5) Most importantly: work to build a better world Azevedo, Jovilson. “Natura.” Brandchannel. 9 March 2009. Brandchannel. 29 Oct. 2012 <http://www.brandchannel.com/features_profile.asp?pr_id=429>.
“CASE STUDY – NATURA: Going Back to Natura.” Brand Strategy (2005): 28-9. ABI/INFORM Complete. ProQuest Central. Koç University Suna Kıraç Library. 28 Oct. 2012 <http://0-search.proquest.com.libunix.ku.edu.tr/docview/224164928>.
Elvaldo, Pereira Lima. “Seeding a World of Transformation.” Industry Week 248.16 (1999): 30-1. ABI/INFORM Complete. ProQuest Central. Koç University Suna Kıraç Library. 28 Oct. 2012 <http://0-search.proquest.com.libunix.ku.edu.tr/docview/219742961>.
Natura Brasil. 2012. Natura Cosmeticos Brasil. 28 Oct. 2012 <http://www.naturabrasil.fr/>.
Roberts, Jennifer. “Go Local, Go Global.” Stanford Social Innovation Review 10.2 (2012): 61-2. ABI/INFORM Complete. ProQuest Central. Koç University Suna Kıraç Library. 15 Oct. 2012 < http://0-search.proquest.com.libunix.ku.edu.tr/docview/928547757>.Works Cited>.
"Here we are.
Dreaming of a better world."