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Equine Facility Presentation

Presentation to Sarkis Souhaila's class on Equine Facility Management and Design, at the University of Guelph, on Friday 03 March 2017.
by

Akaash Maharaj

on 21 March 2017

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Transcript of Equine Facility Presentation

Akaash Maharaj
University of Guelph
Friday, 03 March 2017

Akaash@Maharaj.org
@AkaashMaharaj
YouTube.com/AkaashMaharaj
www.Maharaj.org
LinkedIn.com/in/AkaashMaharaj
Facebook.com/AkaashMaharaj
Equine Facility
Management & Design

Passion and Reason
In the developed world, no one has
needed
horses for nearly a century. They have become far more important, because they answer a dream rather than mere necessity.
Equestrianism & New Canadians
Leading the Industry
Knowing our Sector's Landscape
Canadian equestrianism has an extraordinarily large economic scope. However, our market is upside-down compared to other sports and nations and thus defies conventional wisdom.
Inner & Outer
Worlds
Equestrianism is an industry born of deeply personal dreams, which then must survive the harsh realities of the world.

Equestrian facilities succeed when they focus on the needs of the market before the interests of providers.

University of Guelph students have an opportunity and responsibility to reshape the Canadian market, especially given the reality of global equestrianism.
Thank You!
Akaash Maharaj
www.Maharaj.org

Akaash@Maharaj.org
@AkaashMaharaj
YouTube.com/AkaashMaharaj
www.Maharaj.org
LinkedIn.com/in/AkaashMaharaj
Facebook.com/AkaashMaharaj
Canada's population is ageing rapidly; all growth in our working population will come from immigration.

By 2031, most Canadians over 15 will either have been born abroad, or born to a parent from abroad.

The future of the equine sector will depend on its ability to engage new Canadians.
University of Guelph students are some of the very few equine professionals who begin their careers with a higher education focussed on the sector. You have therefore have a rare opportunity to shape the industry, and not just be shaped by it.
25%
Knowing the Economics
Equestrianism is responsible for a far larger share of employment and economic activity than is typically understood by the public at large.
Equestrians are propelled by an imaginative vision of who we are and the world we aspire to create around us.

Our challenge is to harness our reason to our passion.

Knowledge & forethought separate aspirational dreams from idle fantasy.
Knowing Ourselves
963'500
981'900
2010 Canadian Horse Industry Profile Study
,
Equine Canada
2012 Cattle Statistics
,
Catalogue 23-012-X,
Statistics Canada
127'363
The Economic Impact of the Dairy Industry in Canada
(2011),
Diary Farmers of Canada
566'044
$19.655bn
$15.183bn
2010 Canadian Horse Industry Profile Study
,
Equine Canada
The Economic Impact of the Dairy Industry in Canada
(2011),
Diary Farmers of Canada
Knowing the Demographics
Adult age cohort: 50-59 years-old median (and modal)
General population: 35-44 years-old

Income: $60'000-$80'000 median bracket
General population: $69'860

Education: 84% of adults have a post-secondary education
General population: 64.1%
All figures are for 2010, unadjusted for inflation.
401'517
+
164'527
2010 Canadian Horse Industry Profile Study
,
Equine Canada
Knowing the Opportunities
Canada's equine sector is large, with significant short-term and medium-term demand.

The sector suffers from market failure, a mismatch between the facilities imagined by providers and consumers.

There are substantial risks to following existing patterns, but abundant opportunities in cutting new paths.
We can achieve our dreams best, by becoming the means through which other equestrians can fulfill their dreams
Achieving Our Dreams
520'000
6'773'245
140'000
354'000
480'500
796'000
293'500
840'259
535'897
240'000
Figures for Asian states:
2013
Report of the UN Food and Agriculture Organization

Figures for EU states:
2015
Report of the World Horse Welfare and Eurogroup For Animals
The ultimate viability of Canada's equine sector will hinge on the ability of providers to serve the existing market, and to recruit new communities into the market.

Success means realising our mutual dreams, and sharing those dreams with others.
A Shared Future
National Horse Herds
Figures for equestrians are from the
2010 Canadian Horse Industry Profile Study
, Equine Canada

Figures for the general population are from Statistics Canada, for 2011
Full transcript