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A Crash Course in Online Advertising

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by

Marissa Caldwell

on 15 August 2016

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Transcript of A Crash Course in Online Advertising

A Crash Course in Online Advertising
with Laurie Cooper and Marissa Caldwell of
Pub-Craft

1) How to book ads online

2) How to create your network of contacts

3) How to engage in effective and affordable outreach and promotion
How to Create Your Network of Contacts
1) Bloggers, Reviewers, & Readers

2) Authors and Cross-Promotion

3) Online Retailers and Advertising Sites
Bloggers, Reviewers, & Readers
Street Teams
Reader Groups
Newsletter
Review Sites
A Walk-Through:
Online Outreach and Promotion


Pub-Craft:
Romance Specialists
romance@pub-craft.com

www.Pub-Craft.com

@PubCraftTeam
3 "How To's":
Pub-Craft:
Romance Specialists
How to Book Ads Online:
1) The Cheat Sheet

2) The Spreadsheet

3) The Schedule
The Cheat Sheet
What is a 'cheat sheet'?
What is included in a media/press kit?
Things to Include:
Name, Book Title, Pre-Order Date, Release Date, Category/Sub-Genre(s)
Basics:
Pricing:
Original/Regular Price, Discounted Price, Date Sale Promotion Begins, Date Sale Promotion Ends
Book Description/Blurb, ‘Steam Level’, Tagline(s), Link to All Online Retailer(s)
Author Website, Facebook Page, Twitter handle, Short Author Bio, Extended Author Bio
All About You:
All About Your Book:
The Spreadsheet
Overview of Online Advertising Sites
Minor:
Free:
$15 and Under:
Korner Konnection, WTRAFSOG, Awesomegang, Pretty-Hot, PeopleReads, My Book Place, Read Write Club, Discount Book Man
Awesomegang, PeopleReads, eBook Deal of the Day, eBookSoda
Mid:
($15-$100)
eReader News Today (ENT), Steamy Romance Books,
Pixel Scroll (Bargain eBook Hunter, Romance eBook Deals),
Digital Book Today,
Book Tweeters,
Bargain Booksy
Major:
($100+)
BookBub,
Kindle Nation Daily (KND),
My Romance Reads,
Book Sends
The Schedule
When do I book my ads?

When should my ads run?

What can I expect when my ads run?
Meet the
Team!
Laurie Cooper
Owner & Founder
Marissa Caldwell
Queen of Talent
Kate Boone
Promotions Jedi
& Scribe
Authors & Cross-Promotion
Facebook/Social Media
Newsletters
Also-Boughts
Online Retailers
& Advertising Sites
Links and Branding
Merchandising
Free Resources
Opal Carew
NYT Bestselling Erotic Romance Author
The Steps!
Prep!

Plan!

Promote!
Prep!
Plan!
Promote!
Decide your budget!

Fill out your Cheat Sheet!
Prepare your spreadsheet!

Create your promo plan!
Take action!

Follow your schedule!
Giving you more time to write!
www.Pub-Craft.com
Q & A!
#AskPubCraft
And a
bonus
!
Name, Book Title, Pre-Order Date, Release Date, Category/Sub-Genre(s)
Basics:
Pricing:
Original/Regular Price, Discounted Price, Date Sale Promotion Begins, Date Sale Promotion Ends
Book Description/Blurb, ‘Steam Level’, Tagline(s), Link to All Online Retailer(s)
Author Website, Facebook Page, Twitter handle, Short Author Bio, Extended Author Bio
All About You:
All About Your Book:
Full transcript