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Information Mapping

Information Mapping® is a research-based method used to analyze, organize and present information based on your audience’s needs and the purpose of the information. The Method solves many of the typical challenges faced by writers and readers of business
by

Abhijit Majumdar

on 26 September 2012

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Transcript of Information Mapping

An Introduction Research and experience indicate that readers, writers and organizations face a number of challenges of common problems when communicating information, both on paper and online. Too long, detailed
irrelevant to their needs
disorganized
poorly explained, or
difficult to find Reader Challenges Is Technical or Complex
Is Difficult to Organise
Requires Frequent Revisions
Must Serve the Needs of Multiple Audiences
Must be produced under tight deadlines Writer Challenges Inefficiency and higher error rates due to unclear, incomplete, incorrect information
Poor productivity when each writer works in his/her unique individual style
Losing information that could be utilized later due to difficult storage and retrieval Organisational Challenges The Information Mapping Method A systematic research-based approach to thinking about and creating business and technical information that is Clear
Accessible
Modular
Reusable Maps Blocks Information Types Blocks and Maps Research Based Principles Document Development Tasks Analyse Purpose and desired response
Audience
Information Modular Units
Consistent and Predictable Document Structure Organise To maximize clarity and Assessibility Present Chunking Grouping information into small relevant units Relevance Limit each unit of information to one purpose or topic Labeling Label each unit of information Consistency Similar terms, formats, organisation, labels Integrated Graphics to clearly emphasize or add dimension to text
Within rather than separate from text Accessible Detail Those who need the detail can access it easily
Those who don't need it can bypass it easily Manageable chunk of related information
With a label and a separator Collection of related blocks with a title ... small ... small The Six Information Types Key Goals •Apply six Research-Based principles
•Organise information for readability, and
•Identify different types of information The Tools and Techniques Before After Information Mapping Information Mapping Block Label Types
Full transcript