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Technological innovations and the television industry

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Yimika bepo

on 20 October 2016

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Transcript of Technological innovations and the television industry

Bridging the consumer/producer gap
Influences rating systems
Advertisers increased reliance on it
Massive marketing platform for networks
Data mining as an invaluable tool
The hashtag = free viral marketing
Integrating public opinion
Universal reach
Technological Innovations and the Television Industry
Marked the mass consumer transition from radio to TV.
Traditional box style television that has come to symbolize TV.
Widely popular in the 60's mass consumed by average families.
Manufacturers had little scope for innovation in terms of individual products, they could only really changed front panels.
Analog transmission (terrestrial television).
Broadcasting a few channels.
Programming done by select few networks.
Dominated sales until 2000's.
Less competition in all aspects than today.

LCD and Plasma
Late 1990's
Thinner less space consuming
Plasma had a short burst on the market
Panasonic stopped selling after 2014
CRT's were still much more sought after as they were more affordable
LCD evolved to LED
Change in consumerism
Home Recording
Digital TV
Changes occurred from 1996 onwards
Impact on how TV was made and distributed
Allowed new players into the market
Switch occurred in 2009
FCC enforced it
Purchased digital converter
Hundreds of channels available
Made way for the cable companies also programming and other innovations
On screen programme guide made hard copy redundant
Consumers hunger for newer better devices
In the mid 2010’s LED screens became popular. The technology is similar to LCD,but used tiny LCD lights to produce a crisper more consistent image.

There are two different types of LED TV.
Edge-lit panels have lamps around the edge of the screen allowing them to be thinner and more energy efficient. Back-lit panels have LEDs all over the back of the screen, which means the picture should be more consistent, although they are more expensive.
Epitome of the consumer led entertainment
Ad sense
Infinite viewer choice
Built on fans not just audience
Selective tool
Streamed across internet
Accessible and global, no limit in terms of broadcasting range
Convergence of two separate industries

Social Media
How has technological innovation caused changes in the structure of the television industry?
Aims ->
Highlight the major technological innovations and explain the resulting changes
Industry Structure ->
Networks, broadcasters, producers and manufacturers
Method ->
Chronicling the innovations and exploring their impact
Took off mid 1970
In particular, VCRs, but also camcorders, DVRs/PVRs,and DVD players
differ in their specific functions,but all have in common the primary innovation of video technology: the
ability to selectively play back prerecorded programs.
Allows viewers to create their own broadcasting rather than be at the mercy of networks
Time shifting relationship between the advertiser-broadcaster-audience

On Demand Services and Online Content
Terrestrial Transmission
Television signal transmitted by radio waves from a transmitter to a TV receiver
Only way television could be widely distributed until the 1950's
Small number of channels available, government regulated
Television stations were to be local, much like radio stations
OTT (Over the Top) Applications - e.g. Netflix and Amazon Prime
Consumers have complete control of viewing
Elimination of adverts
Major networks are no longer the sole producers of content
Utility of data mining
Television viewing no longer bound to the television set
More emphasis on the quality of shows
Cable and Satellite Television
Started in the 1950's
Delivers programing to paying subscribers via radio frequency signals transmitted through cables.
Paying cable channels started only in the 1970's but were discussed since the 1950's
More channel capacity
Relies less on advertisement -> programing that draws much smaller viewer numbers is possible
On Demand Video and Online Content
'Cutting the cable'
TV networks become more aggressive
Nielson ratings less representative
Changes in measures of success
Traditional media brands are under pressure
Illegal streaming forcing anti-piracy measures
The technological innovations of the 20th and 21st centuries have had a monumental impact on the structure of the television industry
From the TV technology itself, to changes in transmission and broadcasting to manufacturing, programming and viewing choice, innovation has permeated every aspect of the TV industry and brought about change. The extent of the success of this innovation however varies depending upon one's position and role in the structure of the TV industry and market.
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