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Human Needs: A Closer Look at Maslow and Alderfer's Models

A. H. Maslow's Hierarchy of Needs and Clayton Alderfer's E-R-G Model

Steven Walton

on 22 March 2012

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Transcript of Human Needs: A Closer Look at Maslow and Alderfer's Models

Human Needs: A Closer Look at Maslow and Alderfer's Models Abraham Maslow (1908-1970) Clayton Alderfer (1940-Present) E-R-G Model of Human Need Maslow A Theory of Human Motivation Hierarchy of Needs 1943 Freedom From Want Freedom of Speech Freedom of Religion "You can't be expected to work well on a team (level 3), if you're awaiting medical tests (level 2)." Many in the psychological community didn't believe in the hierarchy One Way Street Not based on empirical evidence What about cultural differences? ...or the starving artist Clayton Alderfer An Empirical Test of a New Theory of Human Need E-R-G Theory Existence Relatedness Growth 1969 Safety Needs Physiological Needs Internal Esteem Needs Social Needs Self-Actualization External Esteem Needs What's the point? Personal happiness Self-actualization Peak experiences The Organizational Behavior perspective Freedom From Fear Connection? Maslow's Hierarchy The Four Freedoms Today's agenda: Introduce both theories Historical context Similarities Differences Importance to Organizational Behavior But back to Maslow... "As lower level needs are satisified, a person places more emphasis on the higher level needs" WWII Before... TV
Personal Computers Comtemporary Psychologists Sick Mentally disturbed Maslow wasn't interested The healthy The best that humanity has to offer Understand where your employees are in each model Understand what motivates your employees Create a happier more energetic workforce Less rigid thinking social upheaval Civil Rights Movement re-examine old ways of thinking Feminism What do people really want? "The unexamined life is not worth living."
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