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Audience and Institutions - Group C

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Gary Keller

on 11 June 2013

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Transcript of Audience and Institutions - Group C

The Exam
Section B, 45mins
50% of the Marks the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. the issues raised by media ownership in contemporary media practice; the importance of cross media convergence and synergy in production, distribution and marketing; the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; the significance of proliferation in hardware and content for institutions and audiences; the importance of technological convergence for institutions and audiences; the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; Institutions and Audiences:
The Music Industry Production Marketing Distribution Production Marketing Distribution Lets try and define these: Now lets be specific: Local Multinational HOW IS YOUR ARTISTS MUSIC PRODUCED, DISTRIBUTED & MARKETED? TASK: 10mins MEDIA OWNERSHIP THE BIG THREE The Subsidiaries
(Big Five) A bit of history Which of these is the music industry? 2004–2012 (Big Four) 2012 (Big Three) EMI absorbed into
Universal and Sony 1988–1998
(Big Six) Monopoly The Record Companies THE CONGLOMERATE
(The owner of all companies) The Subsidiaries Music Movies Print Media These are all sister companies ..... and a note on
record labels...... There are other labels that aren't connected to the big three and they are called independents.

Some of your local artists may be signed to these. Working together to achieve a goal that couldn't be done independently. Also; What record label are they both signed to? Questions:
In relation to your case studies:

Who owns the music?
What conglomerate owns the record label?
Name a sister company to a subsidiary you've identified?
How much control over the music does the artist have?
Give an example of cross media convergence involving one of your case studies.
How does the issues we've discussed affect your case study or their record label Synergy example Disney - High School Musical Film produced Shown on Disney Channel Soundtrack released XBOX game produced Also a good example of CROSS MEDIA CONVERGENCE.

A variety of media products and technologies
using brand familiarity to sell. ISSUES Q1: What do they want the most?
Q2: What's the biggest threat to this? Institutions: Piracy
Audience: Lack of choice In groups: AUDIENCES INSTITUTIONS Q1:

Q2: Q1:

Q2: Parent Company The recording of music Putting out of music
Where music is available Advertising and how the audience is informed about music Oligopoly or MEDIA OWNERSHIP 2 DEMOCRATISATION Your voice is more important than ever in the music industry
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