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Report - Analytics & Insight

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by

Federico Sbandi

on 29 January 2016

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Transcript of Report - Analytics & Insight

Report - Analytics & Insight
Google Analytics - Metriche Chiave
Google Analytics - Metriche Chiave
Utenti
: quante persone si sono connesse almeno una volta?

Sessioni
: quante volte si sono connessi gli utenti?

Visualizzazioni
: quante pagine sono state lette durante le sessioni?

Pagine/sessione
: in media quante pagine vengono lette?

Durata sessione media
: in media quanto tempo si resta sul sito?

Frequenza di rimbalzo
: quanti utenti leggono solo una pagina?
Google Analytics - Sorgenti
Google Analytics - Dispositivo
Desktop

Mobile

Tablet
Google Analytics - Pagine
Google Analytics - Dimensione Secondaria
Facebook Insight - Metriche Chiave
Organic Search
: il traffico da Google

Social
: il traffico dai social network

Direct
: il traffico diretto

Referral
: il traffico da banner, forum e siti terzi
Sul sito

Sui singoli articoli
Twitter Analytics - Metriche Chiave
Tweet
Following
Followers
Retweet
Preferiti
Risposte
Mi Piace
People Talking About
Organic Reach
Viral Reach
Total Impressions
Impressioni
Interazioni
Clic profilo utente
Clic sull'URL
Clic sull'hashtag
Visualizzazioni di media
Full transcript