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Ethos, Pathos, Logos / Propaganda

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Kay Griffith

on 22 August 2014

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Transcript of Ethos, Pathos, Logos / Propaganda

Propaganda & Persuasive Techniques
Propaganda is meant to persuade people through their emotions rather than with facts.
Some persuasive techniques!
This technique tries to persuade everyone to join in and do the same thing.
Today we're working with KIM organizers.
Logos, Pathos, Ethos.
Logos - Logical Arguments
Using what we've learned, we're going to work on writing OBJECTIVE SUMMARIES.

An Objective Summary is an OVERVIEW of the topic (or in this case advertisement) uninfluenced by your opinion.
How do authors use different types of arguments to persuade their audiences?
August 19, 2014 Journal
Miss G. hasn't owned a television in over 10 years. (True story.) Persuade me that I need one -or- convince me that I should never own one again.
As always, use complete sentences and write at least 2 paragraphs. Write the whole time. Every journal entry should fill at least half a page of solid writing!
Pathos - Emotional Arguments
Logical Arguments appeal to logic = your brain.
Logical Arguments can be proven with evidence
Emotional Arguments appeal to emotions, self-interest or identity.

Emotional Arguments are not universal, what works on your emotions might not work on mine.

A purely emotional argument might get you scared, angry, or excited - but does not use evidence to back it up.
Ethos - Arguments by Authority
Arguments that appeal to Authority rely on the character of the person making the appeal - an expert or someone you trust.
Let's Check Out Some Examples
The three main uses of propaganda are:
An important person or famous figure endorses a product.
Plain Folks Appeal:
Trying to show that a person or product
is good for “ordinary” people, because a person is “just like you” and understands yo.u
Negative words are used to create an unfavorable opinion of the competition without giving any facts.
Glittering Generality
Positive words are used to create a favorable opinion of the product/person without giving any facts.
Glittering Generality
Plain folks appeal
& testimonial
In small groups with our print advertisements:
1) TAPE the advertisement (Topic, Audience, Purpose, and Essay Format*)
2) Identify whether the advertisement is using Logos, Ethos, or Pathos and
back up your claim with specific evidence from the ad.
3) Present to the class.
Hidden Fears:
Suggesting that a person or product will protect you from something unpleasant or dangerous.
Snob Appeal:
Suggesting that association with a person or product can make you special (like testimonial without the famous face)
Convincing us to feel the same way about the product as we do about the activity in the ad (can be positive or negative).
Incomplete Comparison:
Comparing a product or person to another without saying what. "This soap cleans better!" Better than what?
Repeating a name, slogan or product over and over in the same advertisement.
Snob Appeal
Hidden Fears
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