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COCA COLA Management Analyisis

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Sabrina Malik

on 13 October 2014

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Transcript of COCA COLA Management Analyisis

COCA COLA
MANAGEMENT
ANALYSIS

A PRESENTATION BY
SABRINA AHMAD MALIK
FATIMA JAMSHED
TALAL ZAHID
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it.
Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today.
HISTORY
PLANNING
ORGANIZING
CONTROLLING
LEADING
MANAGEMENT FUNCTIONS
PLANNING
Definition:

Planning is the process of setting goals, developing strategic, outlining tasks and then deciding how best to accomplish them

Everyone in the organization knows what should be done, who should do it, and how it should be done

A planning function requires information, judgment and decision making.



REAL PRACTICE
For a Coca-Cola company, planning is very important to them because according to Joel Ross and Michael Kami theory, an organization without strategy planning is like a tramp that is no place to go to

Strategic planning, implementation and formulation are the core management function

Coca-Cola organization thinks that only the good strategic and good implementations are the most trustworthy proof of good management.
TOP MANAGEMENT
In the Coca-Cola organization, most of the goals setting and planning activities are handled by the top management.
The top manager has set three objectives for the Coca-Cola organization.
The objectives of this company can be classified as:
Strategic goals
Tactical goals
Operational goals

DECISION MAKING PROCESS
The decision making process in the Coca-Cola company is centralized.
There are six steps in the decision making of the Coca-Cola company which are:
Recognize need to make decision
Generate alternatives
Assess the alternatives
Choose among alternatives
Implement choose
Learn from feedback
Coca Cola Product Strategies
Their sustainability product portfolio strategy has three priorities:
Offering greater choice: we are introducing new products, reducing calories and sugar across our range of products and raising awareness of no- and low-calorie alternatives.

Providing more information: being open about the calories and ingredients in our products through clear guideline daily amount labeling.

Ensuring that our products are sold and marketed responsibly
DIFFERENT COCA COLA PRODUCTS
ORGANIZING
Definition:
Organizing is one of the four managerial functions which focus on allocating and arranging human and non-human resources so that the plans can be carried out successfully

Organizing is how the plan will be carried out so the goal is achieve.

After an effective plan has been formulated, the next step in the progression is to agree on which individuals will need to be include, who will be in charge, who will keep individuals held responsible, and what resources will be necessitate, who will be in charge for getting those resources, who will keep an eye on the progress?

REAL PRACTICE
DECENTRALIZATION
Individuals who possess the same on the basis of common skills and work activities are grouped together.


This method helps the company in attaining the excellence of problem solving and lesser needs of guidance of the subordinates

There are a total of five mainly departments at Coca-Cola Company:
Production department
Industrial Relation department
Sales and Marketing department
Human Resources department
Finance and Accounting department

WORK SPECIALIZATION
Coca-Cola Company each executive is made in charge for only a specific role that he or she expertise as the work specialization is important.


Authority and Responsibility:
The executive of Coca-Cola Company receives report from the Salesman. These Sales Managers are in charge for the performances


Delegation and Accountability:
Coca-Cola Company each executive is made held responsible for the actions of his or her underlings.

Every supervisor is responsible for motivating their juniors so as to increase the effectiveness and efficiency of the staffs apart from the delegation.


Span of Control:
The span of control is the amount of staff who report directly to a prearranged Coca-Cola Company supervisor. It is most excellent to have a minimum of 3 staff and a maximum of 5 staff reporting to their supervisor
Resource Allocation:
The executives of each department in the Coca-Cola Company have the power to exploit the organizational assets whenever the assets are required for the purposes of their department.

LEADING
Definition:

Leading means the process of influencing others to engage in work behaviors that would lead to the achievement of goals.

Leadership is a complex process in which a person influences others to accomplish a mission, task, and objective and directs the organization in a way that makes it more cohesive and coherent.



REAL PRACTICE

The organization places the general manager on the top of the hierarchy. The general manager takes the responsibility of deciding major administrative decisions in accordance to the company’s policy and operations


CONTROLLING
Definition:

Managers need controlling to encourage other employees to be creative, innovative and aware toward their jobs.

Managers identify any opportunities for change and development to upgrade the quality of employees and also their product.

Controlling helps regulating activities to achieve organizational goals.
Controlling is done through the evaluation, which is based on the very objective basis.
As for the coca-cola company, the manager does organizational performance appraisal on the process which generates valid information about employee work effectiveness for the purpose of making informed human resource decisions.
The Coca-Cola Company realizes that a good appraisal system makes organizational processes more effective because managers can use the performance appraisal system as a motivational tool.

REAL PRACTICE
THANK YOU
Full transcript