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Organizational Structure

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Elvin Rojas

on 19 June 2014

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Transcript of Organizational Structure

Organizational Structure
AT&T Organizational Structure
Recommended Organizational Structure
Organic Organization Structure:
An adaptive form that is loose & flexible as the mechanization structure is rigid and stable. (Robbins & Coulter 2010).

Current Organizational Structure
What is ?

Provider of telecommunications services

Other Services

AT&T Investors. (2014). Retrieved from http://www.att.com/Investor/ATT_Annual/2013/index.html

Fortune. (2014). Retrieved from http://fortune.com/company/vz/news/rpt-fitch-t-mobile-usadeconsolidation-potentially-positive-for-dt-2/

Robbins, Stephen P., Mary Coulter. Management, 11th Edition. Pearson Learning
Solutions, 12/2010. VitalBook file.
AT&T Organizational
Mechanistic Structure:
Result of the combining the six elements of structure (Robbins & Coulter 2010):
1. High specialization
2. Rigid departmentalization
3. Clear chain command
4. Narrow Span of Control
5. Centralization
6. High Formalization
Any Questions?
Who is At&t?
1.Impressive performance
18.7% increase in data revenue
14.2% of profit YTD
New pricing plan “NEXT”
Alexander Graham Bell he receives two patents for the invention of the telephone. With two financial backers founds the company that becomes AT&T.
The Bell Telephone Company is formed and issues stock to the seven original shareowners.
The American Bell Telephone Company acquires a majority interest in the Western Electric Company,
"American Telephone &Telegraph Company” is built under American Bell Telephone Company.
First long distance line NY-Chicago ($9 first 5 minutes)
Alexander Graham Bell's second telephone patent expires, opening the telephone industry to competition.
In a corporate reorganization, American Telephone and Telegraph acquires the assets of its parent, American Bell Telephone, and becomes the parent of the Bell System.
Headquarters & Operation Center for AT&T Long Distance opens in NY
AT&T installs the first dial telephones in the Bell System, in Norfolk VA. This lasted until 1978.
AT&T demonstrates long distance telephotography, now known as fax.
AT&T establishes Bell Telephone Laboratories Inc. as its research and development subsidiary.
AT&T begins trans-Atlantic telephone service.
AT&T presents the first demonstration of television transmission in the U. S.
First transpacific telephone service US-Japan ($39 first 3 min)
Clinton Davisson of Bell Telephone Laboratories wins the Nobel Prize in Physics for experimental confirmation of the wave nature of the electron.
The first non-experimental installation of coaxial cable in the network is placed in service.

This cable was invented at AT&T in 1929.
AT&T begins offering mobile telephone service.
AT&T introduces customer-dialing of long distance calls.
AT&T Bell Telephone Laboratories scientists John Bardeen, Walter Brattain, and William Shockley invent the transistor.

The three shared the Nobel Prize in Physics in 1956 for the achievement.
AT&T opens for service TAT-1, the first trans-Atlantic telephone cable.
AT&T introduces the first commercial modem.
AT&T launches Telstar I, the first active communications satellite.
AT&T introduces touchtone service, with a keypad replacing the familiar telephone dial.
AT&T opens the TPC-1, same thing as the TAT-1, but for the pacific. It went from Japan to Hawaii.
AT&T introduces the 911 as the nationwide emergency number.
Researchers at Bell Telephone Laboratories create the Unix computer operating system.
In Chicago, AT&T installs the first fiber optic cable in a commercial communications system.
Bell System ceases to exist. In its place are 7 Regional Bell Operating Companies and a new AT&T

The Federal Communications Commission mandates that all telephone subscribers choose which long distance company they would reach
AT&T lays and opens TAT-8, the first fiber optic submarine telephone cable across the Atlantic.

It has a capacity, ten times that of the last copper cable.
AT&T announces a definitive merger agreement with McCaw Cellular Communications Inc, The acquisition is later renamed AT&T Wireless.
The name was officially changed to American Telephone and Telegraph Corporation to AT&T Corp.
Telecommunications Act turns into Law. Lucent Technologies, AT&T's products and systems business, becomes an independent company.
NCR, AT&T's computer business, becomes an independent company
AT&T completes its spin-off of AT&T Wireless, which becomes an independent company.
AT&T introduces Voice over Internet Protocol (VoIP) services for consumers, a breakthrough alternative to traditional voice services.
Digital Life
Digital TV
Home Phone
2. Accessibility of Information

At&t Logo Evolution
Organic Organization Structure Characteristics (Robbins & Coulter 2010):
Cross-functional Teams
Cross-hierarchical Teams
Free flow of Information
Wide Span Control
Low Formalization
Matrix Structure:
Assigns specialist from different functional departments to work in one project (Robbins & Coulter 2010).
Recommended Organizational Structure
Recommended Organizational Structure

1. Telecommunication market has change.

2. All the department are in the main office.

3. Communication between employees and managers.

1. Rigid organizational structure.

2. Experts in every field.

3. Clear chain of command.
Team A:
Elvin Rojas
Juan Morales
Naomi Betancourt
Julio I. Peña
Full transcript