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COM 366: Playing with Pantone

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Jessica Franko

on 14 September 2016

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Transcript of COM 366: Playing with Pantone

PMS Swatches
Swatch books come in coated and uncoated, metallics, pastels, neons, etc. Pretty much any color under the sun!
Color is Relational
Color gets attention

Colors don't exist in a vaccuum - they are always seen paired with other colors

Create your own color palettes using colors hidden within photos
In-Class Assignment
Here's the challenge:

You are designing an academic catalog cover for the School of Business.

The goal is to look fresh, alive and personal (no buildings and ground shots --- boring!), while conveying the sense that the program is serious and businesslike.

A note of trendiness will be good, and color solves it all!
What is Pantone?
A system for matching colors, used in specifying printing inks.
Playing with Pantone
More about Pantone
Pantone Inc. is a corporation headquartered in Carlstadt, NJ
World-renowned authority on color
The Pantone Color Matching System is largely a standardized color reproduction system
By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to "color match" specific colors when a design enters production stage, regardless of the equipment used to produce the color.
This system has been widely adopted by graphic designers and reproduction and printing houses.
Used in:
Graphic Arts (Printing, Publishing, Packaging
Fashion and Home
And more!
Pantone Matching System is commonly referred to as PMS
Pantone "Color of the Year"
Pantone annually declares a particular color "Color of the Year"
This year's Color of the Year: Rose Quartz and Serenity
This chosen color is reflective among many industries:
Represented on the Spring Runways, Interior Design, Makeup Lines, Etc.
Anyone want to guess the price?

But, you get FREE shipping!

AND Pantone recommends that PMS Color Guides be purchased annually, as their inks become yellowish over time.

It is also suggested that you keep your swatches out of direct sunlight.
Men's Fashion
Interior Design
Full transcript