Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

McMunn & Yates

No description
by

Manitoba/Ontario Prezi

on 6 June 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of McMunn & Yates

Welcome!
We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct customers to your place of business.
It's what you do when you can't see someone in person.
Advertising

How to Advertise
Why Radio?
C
r
e
a
t
i
v
e
l
y
Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93, & Mix 96 have a personal and local connection with our audience
A Sound Partnership
S.W.O.T.
Strengths:
-Good selection of products and services
-Professional & knowledgeable staff
-Website

Weaknesses:
-Location
-Lack of top on mind
-Lack of name awareness
Opportunities:
-Educate consumers on your products & services
-Build Store Traffic
-Increase your name awareness & top of mind
Threats:
-Competition
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real winning combination to drive their sales.
Nielson Report, January 2016
&
It's Mobile!
Market Research
There are 8,091 private dwellings
in Portage la Prairie & RM
88 - 80 % of those homes are 26 years or older
6400 x $5,000/average renovation
=
$32,000,000.00

8:20 AM Weather Liner Sponsor
1-10 second liner per day
To air Monday - Saturday

All Weather Liner (May – Oct) Package Partnership
35 – 10 second liners per week

Anniversary Sale - April 2016
McMunn and Yates Portage la Prairie and Country 93 present - "I Want to Fix That"

Submit a photo of something you'd like to improve or repair at your home. It could be anything from the kitchen to the bedroom to the bathroom or even the backyard. Paint? McMunn has it. Light fixtures? They have them. Decks, yard supplies, bathrooms, fences, fire pits ummmmmm, I think you know. They got it. In fact if you can dream it, they can help you out. Listen to Country 93 cause if we read your name you'll have 9 minutes and 31 seconds to call and if you do, you'll instantly win a $20 gift card and be entered for the grand prize. Check out the Country 93 blog today for more details. McMunn and Yates presents "I Want to Fix That" with Country 93 - we love our renovations!

74 Name Mentions on Produced Promos
46 Jock Talk Occasions
10 Contest Plays
50 - 30 second commercials

Anniversary Campaign – April 2016
30 - 30 second commercials*

May Long Weekend Campaign
30 - 30 second commercials*

Fathers Day Campaign - June 2016
30 - 30 second commercials*


*To air Monday - Saturday between 6am - 6pm*


Outdoor Living Campaign - July 2016
30 - 30 second commercials*

Scratch & Save Campaign - August 2016
30 - 30 second commercials*

Kitchen Sale Campaign - September 2016
30 - 30 second commercials*


*To air Monday - Saturday between 6am - 6pm*

2016 Marketing Plan

April - December 2016
Full transcript