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Hyundai: Dad's Sixth Sense

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by

Jia Chong

on 7 February 2014

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Transcript of Hyundai: Dad's Sixth Sense

Sound
“Count on Me” by Bruno Mars.
The lyrics go:

You can count on me like one, two, three
I'll be there
And I know when I need it
I can count on you like four, three, two
You'll be there

The lyrics fits appropriately with the commercial: you can always count on your dad to keep you safe, and with this new safety feature, you can count on the new Hyundai to keep you safe.
Hyundai: Dad's Sixth Sense
Audience
Fathers and son (Superbowl viewers)
New and safe drivers
Anyone who relates to family
Cinema
The commercial Uses different, quick cuts of the father protecting son as he is growing up


2015 Hyundai Genesis | Big Game Ad | "Dad's Sixth Sense"
Informs through entertainment
Introduce 2015 Hyundai Genesis
Emphasizes importance of emergency braking system
Significance of safety

Pathos
Ethos
Hyundai provides relief through the narrator, holds authority
Father is also a figure of authority
Develop bond with audience
Relatable to teenagers and fathers
Music is emotional
Relies on pathos to deliver its message
Logos
Uses text to convey message
Text acts as disclaimer
Provides information about vehicle
Possible Criticisms
The End
!
Thank You!
Braking is the only feature mentioned
No appeals to women in the commercial
The lack of appeal to humor, unlike most Super Bowl commercials
The lack of data in all aspects; there are no reports that back up this “braking” claim
Analysis of Rhetoric Tools:
Climax
Right before the two cars are about to collide
Beeping sound, fast scene
Emotional response
Setting
Suburbs-reinforces family audience
Comparison
Compared Genesis to reckless red car
Loud, flashy
Purpose
Rhetorical Appeals
Uses logos, pathos, ethos to convey message
Full transcript