Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Hyundai: Dad's Sixth Sense

No description

Jia Chong

on 7 February 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Hyundai: Dad's Sixth Sense

“Count on Me” by Bruno Mars.
The lyrics go:

You can count on me like one, two, three
I'll be there
And I know when I need it
I can count on you like four, three, two
You'll be there

The lyrics fits appropriately with the commercial: you can always count on your dad to keep you safe, and with this new safety feature, you can count on the new Hyundai to keep you safe.
Hyundai: Dad's Sixth Sense
Fathers and son (Superbowl viewers)
New and safe drivers
Anyone who relates to family
The commercial Uses different, quick cuts of the father protecting son as he is growing up

2015 Hyundai Genesis | Big Game Ad | "Dad's Sixth Sense"
Informs through entertainment
Introduce 2015 Hyundai Genesis
Emphasizes importance of emergency braking system
Significance of safety

Hyundai provides relief through the narrator, holds authority
Father is also a figure of authority
Develop bond with audience
Relatable to teenagers and fathers
Music is emotional
Relies on pathos to deliver its message
Uses text to convey message
Text acts as disclaimer
Provides information about vehicle
Possible Criticisms
The End
Thank You!
Braking is the only feature mentioned
No appeals to women in the commercial
The lack of appeal to humor, unlike most Super Bowl commercials
The lack of data in all aspects; there are no reports that back up this “braking” claim
Analysis of Rhetoric Tools:
Right before the two cars are about to collide
Beeping sound, fast scene
Emotional response
Suburbs-reinforces family audience
Compared Genesis to reckless red car
Loud, flashy
Rhetorical Appeals
Uses logos, pathos, ethos to convey message
Full transcript