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HSBC

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by

Marketing Sodexo

on 17 January 2014

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Transcript of HSBC

HSBC CARD HOLDERS CLUB (newsletter)
Rewards Management
SOLUTIONS
FINDINGS
OUR CHALLENGES
HSBC REWARDS GIFTS (vouchers)
HSBC REWARDS GIFTS (vouchers)
(retailers) and
gadgets
Projected yearly BV
Carrefour voucher
83 outlets
83 outlets
Gramedia voucher
99 outlets
HYPERMARKETS
HSBC Reward Lounge
SODEXO REWARDS ASSISTANTS
HSBC has very good relationship with MAP.
MAP
MAP shopping voucher has biggest portion on redemption.
HSBC Challenges
Voucher stocking management issue
Manpower issue
Incompliances daily tracking report
Stolen vouchers
HSBC Needs
Saving cost (discount on FV) and time
Compliances and hassle free
One stop solutions provider
MANAGE FULL PROCESS
of HSBC Rewards Lounge (on site) limited to only 11 current locations.
PROVIDE MANPOWER

in each location eg Rewards Assistance, Team Leader, Branches Team (recruitment, pay out, uniform, training); Sodexo will absorb all operational costs (manpower, tools, system, etc) for managing the Rewards Lounge in 11 locations.
ONE STOP SOLUTIONS
for gift vouchers providers including retailers’ vouchers (asking HSBC to limit # of shopping vouchers & eliminate Gadgets to only 3 voucher types : Sodexo, MAP and Hypermart).
ALL DISCOUNTS
from retailers’ shopping vouchers are for Sodexo (7%).
HSBC pays 1 : 1
on all vouchers FV redeemed in all locations; payment max 2 business days after the voucher redeemed.
Provide
automate online system
for redemption daily tracking.
MAIN STEPS & PROCESS TO GET IT
VOUCHER DISTRIBUTION FLOW
Application System
INVENTORY PER VOUCHER AT SODEXO WAREHOUSE
INVENTORY 2
REDEEMPTION AT LOCATION
INSTANT GRATIFICATION
VOUCHER REDEMPTION MECHANISM
branches accross
50
> 3,000
11 locations
BOOK STORES
1
3
4
SOLUTIONS
5
2
Hypermart voucher
Discounts
HSBC enjoys 7% discount on FV from MAP shopping vouchers & 0.5%-5% on other vouchers.
HSBC asks for big discount for having Sodexo voucher as one of their Rewards.
MAP VOUCHER
and 3 at branch offices
nationwide
HSBC REWARDS LOUNGE
8 located in malls
Provides
gift vouchers
€ 2.8 - € 4.7 million
HSBC FACTS
Since 1884
employees
in Jakarta
RESULTS
VOUCHER PURCHASE & REPEAT ORDER
Ready to operate within
5 weeks
.
Additional charges
on operational cost (manpower, tools, systems, etc) will be charged to HSBC for adding new locations; including 10% Management Fee on operational cost + total Face Value of the vouchers redeemed at new locations.
Minimum
2 years contract
.
6
7
8
9
2x voucher audit per month for all locations
Offices
Monday – Friday
from 8am – 5pm
Operating hours :
Malls

Monday – Sunday
(including national holiday)
from 11am – 8pm
One project Manager and royalty team of Sodexo handle the project
Agency to be responsible for any damaged and/ or lost vouchers in the locations
Outsource to 3rd party Agency for manpower (28 people)
Thank You
Sodexo Benefits & Rewards Indonesia

Branded Products
700 Outlets Nationwide
1
5
2
3
4
INCOMING
PREVIOUS CONDITION
They have been using around more than 6 mono brand shopping vouchers as one of their reward choices for the cardholders; such as :
Carrefour Voucher
MAP Voucher
Gramedia Voucher
Sogo Voucher
Restaurant Voucher
KEY SUCESS FACTORS FOR IMPLEMENTATION
Continuous approach to HSBC even though they had refused our offers several times.
1
Maintain the relationship with the pic even though the pic (VP of Credit Card) had been changed 6x till today.
2
Deeper fact findings of HSBC needs to get their explicit ones.
3
Well communication with HSBC Team, Agency and Sodexo to ensure the process are properly implemented during the project.
4
Clear and detail process from the very beginning among 3 parties which are HSBC, Agency and Sodexo.
5
Clear and detail scope of works provided by Sodexo to HSBC from the very beginning – Do’s and Dont’s (no overpromised, no overservice)
6
Fast follow up for any issue raised from the field during the project.
7
CURRENT CONDITION
SODEXO PROMO COUPON
SOGO & METRO VOUCHER
High and retailers
Full transcript