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GCRM & eLab Presentatie

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PreziAll

on 20 November 2014

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Transcript of GCRM & eLab Presentatie

GCRM & eLab
Business Support

GCRM
eStudio
eLab
Organisation & Service
Asia
Europe
Who we are: Meet the team
Which tools are we using
Masterplan 2015
How we work:
Continuous improvement
Large releases -> slow release cycles
Multiple BUs on same roadmap
Aligning different interests is complex
Aligning wireframes & design takes long
Many stakeholders makes communications complex
Design versioning & approval has too many cycles

Roadmap development
So far
Customer centric
Single pipeline continuous deployment
Smaller releases, faster go-live
Faster delivery of P1
Local design led by BU
Commercial support
Technology support

eLab Continuous improvement
The New Way

eLab cross BU Projects 2015

Customer 360 in
AS Watson

Real CR example
MCR_13_003 Mobile Homepage
eLab Continuous improvement

Faster customer experience improvements

idea
Biz Ext
GroupCore
3rd Parties
Localize per BU
Customer led
Technology led
Cross BU
per ASW BU
Develop & Test
idea
Fast & continuous development pipeline
CRM & Digital
Vision 2015

CRM
Make 2015
Digital
Make 2015
CRM
SWOT
Review YTD
CRM
2014
Review YTD
digital
2014
digital
SWOT
Full transcript