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Homecoming

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by

Emily Lott

on 31 October 2013

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Transcript of Homecoming

Past, Present & Future
Homecoming
Purpose
Population
Process
Participant Data
Participant's Title
Number of participants
Type of Institution
Enrollment
Homecoming Planning
Purpose of Campus
Homecoming Committee
Purpose of
Homecoming celebration
Student Involvement on
Campus Homecoming Committee
Campus
Homecoming Committee
Homecoming Theme
Examples of Past Themes
Choosing a Theme
Use of Theme in
Homecoming Activities
Campus Homecoming Events
Large-Scale
Homecoming Events
Traditions
& Activities
Logistics
Participation
& Competitions
Homecoming Representatives
Responsibilities
Titles of Court Members
Selection Process
Analysis by Emily Lott
Survey created via Class-apps program
Inquired best practices at other institutions
Participation was voluntary with raffle incentive
Gather data on best Homecoming practices
Integrate and edit current programs based on data
Continue to assess and improve Homecoming at WMU
Targeted based on involvement in professional organizations
Association of College Unions International (ACUI)
National Association of Campus Activities (NACA)
American College Personnel Association (ACPA)
Indiana Professional Development Seminar (IPDS)
78
Survey Submissions
75
Unique Institutions
52
Completed Full Survey
26%
had less than
3,000
students
13%
had
3,000-8,000
students
27%
had
8,000-15,000
students
12%
had
15,000-25,000
students
13%
had
25,000-40,000
students
9%
had more than
40,000
students
62%
of participants represented
4-year public institutions
38%
of participants represented
4-year private institutions
74%
of participants agreed that the focus of Homecoming was School Spirit
39%
of participants agreed that the focus of Homecoming was Football/Athletics
21%
of participants agreed that the focus of Homecoming was University collaboration
15%
of participants agreed that the focus of Homecoming was historical traditions
98%
included student activities
89%
included Alumni Relations
89%
included Athletics
62%
included Catering
56%
included Facilities Management
48%
included University Relations/Marketing
39%
included Student Government
Roughly
3/4
of participants shared that the Committee:
Coordinates Homecoming efforts between departments
Plans and organizes events/activities for the week
Sets Campus Homecoming Schedule
78%
of students are not paid
8%
of students receive a stipend
0%
of students receive tuition
reimbursement or hourly pay
31%
of participants do not incorporate a Homecoming theme
57%
of participants have a Homecoming theme

chosen by committee
Titles of Events
Banners, logos & giveaways
Tailored Activities
Parade
T-Shirt Design
Pep Rally
Tailgate
Alumni/Class Reunions
Student Competitions
Golf Cart Parade
Parade
Office Decorating Contest
Large Concert/Comedian
Homecoming Court
Categories of themes
Lines from Fight Song
Based on School Colors & Mascot
Related to college history
Disney Related
Movie Related
88%
of participants shared that their
Student Organizations participate
50%
of participants shared that their
Residence Halls participate
19%
of participants shared that their
Campus Departments participate
96%
Freshman
90%
Sophomores
71%
Juniors
71%
Seniors
Attend Homecoming Events Regularly
Participants were encouraged to 'check all that apply'
54%
shared that students receive School Pride
41%
shared that their Student Organization winners
receive Group Money
20%
shared that students receive Food (Pizza Parties,
Free Lunch, etc.)
15%
shared that their students receive Gift Cards

7%
shared that their students receive Electronics
7%
shared that their students receive Free Event Tickets
5%
shared that their students receive Individual Prize Money
67%
of participants do not host a large concert
Additional budget information
Large Comedy Show- not concert
Budget depends on co-sponsoring groups
Depends on artist and venue
Of the
33%
of participants who host a large concert
27%
have an artist budget between
$1,000-$5,000
27%
have an artist budget between
$10,000-$25,000
21%
have an artist budget between
$25,000-$50,000
27%
have an artist budget above
$50,000
73%
were titled King & Queen

5%
were titled Representatives

3%
were titled Class Representatives
Other Court titles
Homecoming Royalty
Spirit of Maryland
Spirit of Emory
Prince & Princess

50%
of the participants said Court
must attend Football Game
Survey Analysis
Student application, top candidates
campaign & interview to be on Court
Online voting via student body
Student organizations nominate students,
interviews are conducted & top 10 proceed
to be on Court
Many noted that budget fluctuates depending who is involved in a given year
73%
of participants acknowledged that the majority of their budget comes from Student Activities Fees
21%
of participants shared that their budget for events is over $40,000
Majority of events are free for students, with additional costs associated with athletic games & large concert
90%
of participants shared that students are involved in the planning process
15 Students
is the average committee size with a range of 3-30 students
Graduate Intern for SALP
Western Michigan University
27%
Assistant Director
26%
Coordinator
15%
Director
9%
Associate Director

9%
Graduate Assistant
Other Titles Represented:
Programs Manager
Assistant Residence Director
Manager of Student Events
Executive Director
Associate VP of Student Affairs
Associate Dean of Students
Assistant Dean of Student Affairs
Residence Hall Director
Assistant Dean and Director
Program Director
Assistant Dean
Other purposes identified
Collaboration with Family Weekend (3)
Only an athletic event
Others on committee:
Community Outreach
Community Board Members
University Recreation
Housing & Residence Life
Development
Student Affairs
Multicultural Affairs
University Police
Greek Life
Other Responsibilities Include:
Attend Homecoming Activities
Participate in the Parade
Be a part of the Pep Rally
Spread School Spirit
Interact with Alumni (Game Day Alumni Tent)
Other responsibilities include
Attend Homecoming Activities
Participate in the Parade
Be a part of the Pep Rally
Spread School Spirit
Interact with Alumni
Other payment responses
Homecoming Chairs are paid/receive stipend and other student representatives do not
Coordinator receives a small scholarship
Role on committee is part of another position that receives stipend payment
Other Committee tasks
Outreach and Recruitment
Donations
Selecting a Theme
Promotion/Marketing of Events
Recognize Student Athletes
Tailgate
Pep Rally
Bonfire
Homecoming Dance
Community Picnic
Homecoming Game
Blood Drive
Other Prizes for Competition Winners:
Recognition
Bragging Rights
Trophies, Certificates, etc.

"With that said, there is a written application process, those candidates (based on written responses, GPA, and other factors) are then scored by judges - recruited from across the University. There is then an in person interview which is scored; and the remaining highest scoring individuals (by class) go to a campus wide vote."
-Peer Institution [4-year public/25,000 students]
Limitations
Type of questions asked
Spectrum of questions
Participant Inclusion
Participation in Homecoming (besides Football Game)
21%
indicated between
10-14%
of students participate
17%
indicated between
36-50%
of students participate
17%
indicated between
5-9%
of students participate
12%
indicated over
51%
of students participate
6%
indicated between
0-4%
of students participate
Challenges faced by other Colleges & Universities
Reaching beyond Greek Life for participation
Hard time showing interest enough to receive additional funds
Building relationships and collaboration with other departments
Alcohol
Most teams are made up of Residence Halls
Hard time instilling tradition- lots of turnover with events to meet the needs of the students each year
No University-wide Homecoming Committee
Attendance by students
Creating feeling of Institutional Homecoming-not just individual group memberships
Thank you for your participation!
Students involved in planning
Programming Board
Greek Life
Student Alumni Association
Student Government
Specific themes shared
Cougar Nation/Tiger Nation
Home is Where the Hounds are
True Life: I'm a Pioneer (MTV)
Follow the Wooster Brick Road
Silver Pack, Blue Pack, One Pack, Your Pack (Dr. Seuss)
Demons are Forever (007)
Events with highest participation
Picnic
Bonfire
Tailgate
Football Game
Parade
Specific duties for Court
Attend Alumni dinner/other events
Interviewed on local radio
Table to promote Homecoming
Photo opportunity w/mascot
Examples of events
Banner Making/Competition
Chant-Fest
Dance/Ball
5K Run/Walk
Cross Campus Conga Line
Talent Show
Paint the Window Competition
Alma-Mater Sing A-capella
School Spirit Video (StuOrgs)
Full transcript