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BCE TU Eindhoven

How to start

Peter Bernsen BernsenConnect

on 23 April 2013

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Transcript of BCE TU Eindhoven

Waiting on an airport is no fun.
KLM changed that Stap 2: Wie zijn hiervoor in? Step 1 Use the same name and image:
Website: main landing page
Facebook //thesamename
Twitter: //thesamename
LinkedIn: //thesamename
Youtube: //thesamename
Slideshare: //thesamename Try it within your organization
Free internal Social Media
yammer https://www.yammer.com/
Socialtext https://www.socialtext.com/ Pros and Cons Good examples Roadmap Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Safety leaks
When I share I lose control and authority
Too expensive
Costs too much time
When do they work? Access to operational and critical information
Anytime, Anywhere, Any device!
Knowledge management - Sharing knowledge
Listen first, selling second
Be or stay attractive for (potentional) employees
Higher productivity
Crowdsourcing Bad examples Claim your Identity Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 What people lead this change Look outside Practice inside What Social Media are relevant
Follow interesting people on twitter
Look what the competion is doing
LinkedIn: make contact, search on knowledge groups
Youtube, search for knowledge
Do research on what is published about your brand/ name Define goals Examples:
Before the end of the year we have min. 200 relations in LinkedIn
2012 do an advertisement with Facebook (B2C)
Evaluate your communication channels and what impact do they have
With what idea can we make it easier for ourselves and customers
Rebalance time and money
Start small Stay focussed You don't build a network in one day Evaluate Helpdesk Dell learned! Name was not claimed Social Channels Word of Mouth - Social Media - What's out there? History 1973 1981 1989 2013 Mail Generation What platform to choose?
Blackberry Transparancy Menno Lanting
Connect - Iedereen CEO @peterbernsen Peter Bernsen Strategy Social Media
Training peter@bernsenconnect.nl http://keremerkan.net/qr-code-and-2d-code-generator/ Goggle Echt Nederlands
Informeren burgers
Lokaal adverteren
Groter bereik dan Facebook
Werkzoekende huisvrouw, chauffeurs Beeing seen - Find knowledge
-interest your network
1st circle: The ones you know
2nd circle: The most impartant!
3rd circle: Nice to know the connection
4th circle: You can't see.. why? Pay € Verbindingen tussen apps Job search Network 30-years Network 50-years LinkenIn Maps Effective use of socialmedia! Internal
Internal Microblogging
Internal Facebook - groups
Internal Connect knowledgde
Internal Twitter Compay page Future Share kwnoledge with PPT's ITTT Why LinkedIn
2007: 150.000 dutch relations
2012: 3 milion
70% higher education
Netherlands is HQ for Europe Everybody is a sender
Who do you want to follow
What do you want to transmit
What's your profile - identity?
What name do you use? Metcalf Law: the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2). The money machines with Adds Old rules:
go-where-your-customers-are-#! Timeline Facebook Attention
Action Page vs Profile:
FB Profile:
Profile max 5.000 connections

FB Page:
organization or brand
unlimited pictures and video
Apps Concepts Facebook Social Plugins Personalization From hand to eye Open Graph Live Demo Google now? Is this the place where you should be? Extend outside own webiste and app
Full transcript