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Roberta Hickey

on 11 January 2013

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Transcript of cv

2009 - 2010 - Nokia Connector
(Team Leader)

• My role as a Nokia Connector was to be a
student brand ambassador for Nokia.
• This included using creative and innovative methods to promote Nokia and its services to the youth market.
• As well as fronting campaigns around campus and the city Youtube and social media sites played a big role in allowing messages to reach our desired audience.
• As team leader I had to organise and offer
support to my team
• The role also included planning and managing events Summer 2010 – Ibiza Worker

•Official PR for Cream at Amnesia and Tiesto at Privilege in Ibiza
•My role included speaking to people about the events and selling tickets Work Experience:

Marks and Spencer: Marketing and PR Department,
London – Summer 2010
- Assisted the marketing department on projects
such as a menswear spread in GQ magazine
- Helped to plan the event launch of a new boyswear
range by Lewis Hamilton at the flagship store
- Attended meetings with the package design teams
around ideas for Valentine's packaging
- Selected cuttings and spoke to relevant journalists

Rainey Kelly Campbell Roalfe (RKCR) Y & R,
London - September 2010:
- Shadowed an account planner
- Was given insight into advertising campaigns
for GHD, Virgin and M&S

Golley Slater PR, Leeds - Summer 2009
- Wrote press releases
- Selected cuttings January 2011 – January 2012 –
Starcom MediaVest
(Digital Account Executive)

• Worked on the Samsung client
as a Digital Media planner/buyer
• Owned the reporting of the campaigns
• Built up a knowledge of and relationship with Media Owners and Publishers
• Researched and developed understanding of audience
• Planned digital media campaigns
January 2012 – Present – Vizeum
(Senior Digital Account Exec)

•Worked on InBev, Heinz and Calvin Klein originally
•August 2012 – was moved onto the
Coca Cola account, also remaining on InBev
•Responsible for planning, setting
up and managing campaigns
•Manage the Becks account and client
•Work with social agencies on developing
Facebook and Twitter strategies
•Provide client with innovative ideas
and emerging platform solutions
•Own the reporting of the campaigns Education:
Socal Media Strategy Course - Jan 2013
IPA Foundation Exam: Credit - Feb 2013

University of Leeds - 2007 - 2010:
Communication Studies BA – 2:1
Dissertation; "The Development and Function of
Brands in Contemporary Culture

A-levels - 2007:
English Literature – B Theatre Studies – B History – B

AS levels - 2006:
English Literature – A Theatre Studies – A History – A Art Photography – A

Worksop College:
GCSE results - 2005: 4A*s 2As 4Bs Summer 2008 - Camp America - General Counsellor and Assistant Dance Teacher.

I lived in a cabin with the girls and my role included creating activities and games for the girls, as well as keeping them organised and cared for. After camp I stayed on as a team builder and belay instructor at the Berkshire Outdoor Centre World Challenge Expedition to Ecuador

In the summer of 2009 I went to Ecuador for 4 weeks. There I did one week of project work, which involved renovating a primary school in an under privileged village. I also completed three treks, a volcano trek in which we summited the volcano El Corazon, a jungle trek and an Andes to Amazon trek. Interests:

•Favourite Book: Harry Potter
•Favourite Film: Madagascar
•Favourite Album:
The XX - Coexist
•Favourite Beatle:
George Harrison
•Favourite Shop: Rokit
•Favourite DJ: Solomun
•Favourite Club: DC10, Ibiza
•Favourite Chocolate Bar: Galaxy Cookie Crumble Contact Details:

11 Bushey Down,
SW12 9JW

Mobile Number: 07597 056527
E-Mail Address: bertie.hickey@me.com

Please don't hesitate to contact me with any further questions 2007 - 2010 Taking Liberties Event Manager

- Managed the promo team
- Responsible for the Monday student night - organising, running and creating themes
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