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Monroe's Motivated Sequence
Transcript of Monroe's Motivated Sequence
: To overcome listener apathy and direct attention to the subject by exciting listener interest, gaining respect, and achieving goodwill.
: The manner or style by which you introduce a persuasive speech determines the way in which the audience responds, so show some ingenuity and creativity by using startling statements, questions, illustrations, anecdotes, background material, or reference to the subject and occasion
: To present the
so that listeners will feel that your proposal is sound and sensible.
: Briefly state the belief or action you propose.
:Explain your proposal very clearly.
iii. Show logically how your proposal will meet the need for it.
iv. Cite examples from experience to show the soundness of your proposal. They can be
: To describe the problem so that the listeners feel personally concerned about the situation.
Statement of Need
– Point out what is wrong, how bad it is, and its threat to the continuance of present good conditions.
– Tell one or more incidents to illustrate the need.
– Employ as many additional facts, examples, and quotations as are required to make the need convincing and impressive.
– Show its importance to the individuals in your audience.
Monroe's Motivated Sequence
Rooted in traditional rhetoric and shaped by modern psychology.
: To intensify desire by projecting the listeners into the future so that they can visualize the results of adopting your proposal.
– Describe conditions as they will be in the future if the solution you propose is carried out.
– Describe conditions as they will be in the future if the solution you propose is not carried out.
Method of Contrast
– (a combination of two methods) Anticipate the arguments your audience might have to refute your position, and demonstrate how these arguments are not valid to your specific approach.
The speech purpose is to get your audience to act!
Your must capture their
, introduce and make your
to them, and establish your
The need has four parts: It establishes that there is a
that it is
the problem to what the audience holds
Maslow's Hierarchy of Needs
: To briefly clinch the points with a specific appeal for response.
Challenge or Appeal
– Specific appeal to take a course of action, or to feel or believe in some specific way.
– Brief summary of main points together with a suggestion of the belief or action you want adopted.
– Convincing statement by an authority suggesting response you seek.
iv. Illustration – Incident which suggests the response you seek.
– Statement of your intention to follow your recommendation
Five Step Plan for Organizing a Persuasive Speech (A.H. Monroe: “Principles of Speech”)
This step generally ends with a
of what is to come!
Answers the Question "What can I do?"
Vividness is key!
Must be a final call to action, and arousing appeal to the audience to act!
Prove it will work!
Whatever you ask them to do should be shown to be
cost effective, probable
The thesis should
state the need
state what will satisfy that need