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Monroe's Motivated Sequence

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by

Lori Schneider

on 13 November 2013

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Transcript of Monroe's Motivated Sequence

Attention
Purpose
: To overcome listener apathy and direct attention to the subject by exciting listener interest, gaining respect, and achieving goodwill.
Techniques
: The manner or style by which you introduce a persuasive speech determines the way in which the audience responds, so show some ingenuity and creativity by using startling statements, questions, illustrations, anecdotes, background material, or reference to the subject and occasion

Satisfaction
Purpose
: To present the
solution
so that listeners will feel that your proposal is sound and sensible.
Techniques
:
i.
Statement
: Briefly state the belief or action you propose.
ii.
Explanation
:Explain your proposal very clearly.
iii. Show logically how your proposal will meet the need for it.
iv. Cite examples from experience to show the soundness of your proposal. They can be
theoretical
or
practical
demonstrations.

Need
Purpose
: To describe the problem so that the listeners feel personally concerned about the situation.
Techniques
:
i.
Statement of Need
– Point out what is wrong, how bad it is, and its threat to the continuance of present good conditions.
ii.
Illustration
– Tell one or more incidents to illustrate the need.
iii.
Ramifications
– Employ as many additional facts, examples, and quotations as are required to make the need convincing and impressive.
iv.
Relevance
– Show its importance to the individuals in your audience.

Monroe's Motivated Sequence
Rooted in traditional rhetoric and shaped by modern psychology.
Visualization
Purpose
: To intensify desire by projecting the listeners into the future so that they can visualize the results of adopting your proposal.
Techniques
:
i.
Positive Method
– Describe conditions as they will be in the future if the solution you propose is carried out.
ii.
Negative Method
– Describe conditions as they will be in the future if the solution you propose is not carried out.
iii.
Method of Contrast
– (a combination of two methods) Anticipate the arguments your audience might have to refute your position, and demonstrate how these arguments are not valid to your specific approach.

The speech purpose is to get your audience to act!
Action
Your must capture their
attention
, introduce and make your
topic

clear
and
relevant
to them, and establish your
credibility
The need has four parts: It establishes that there is a
problem
,
explains
the problem,
proves
that it is
serious
, and
connects
the problem to what the audience holds
dear
.
Maslow's Hierarchy of Needs

Purpose
: To briefly clinch the points with a specific appeal for response.
Techniques
:
i.
Challenge or Appeal
– Specific appeal to take a course of action, or to feel or believe in some specific way.
ii.
Summary
– Brief summary of main points together with a suggestion of the belief or action you want adopted.
iii.
Quotation
– Convincing statement by an authority suggesting response you seek.
iv. Illustration – Incident which suggests the response you seek.
v.
Personal Intention
– Statement of your intention to follow your recommendation

Five Step Plan for Organizing a Persuasive Speech (A.H. Monroe: “Principles of Speech”)
This step generally ends with a
thesis
and
preview
of what is to come!
Answers the Question "What can I do?"
Vividness is key!
PATHOS!!
Closing statement
Must be a final call to action, and arousing appeal to the audience to act!
Prove it will work!
Whatever you ask them to do should be shown to be
feasible
,
cost effective, probable
!
The thesis should
state the need
and
state what will satisfy that need
.
Full transcript