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Bring "Digital Main Bank" to life

2013 CBLT

Sang Yun Oh

on 18 April 2017

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Transcript of Bring "Digital Main Bank" to life

The most advanced Breeze
Easy-to-use, Jargon-Free, visually eye-catching
Innovative/Local features
Convenient application process Create Shapes Inspirations: Inspirations: Lead Generation by Digital Channels Holiday Greeting Click on picture to open Click on picture to open Mobile
Payment Mobile Banking
Mobile Sales Major digital channels
in Korea Digital Market Channels Bring "Digital Main Bank" to life Martin Berry
Korea, Consumer Banking Online
CASA Instant Account Opening
Easy Open Service
No Branch Visit Online
PL No Human Intervention
Instant Decision
No Document 20mins Real-time
data scrapping Online
CC No Human Intervention
Instant Decision
No Document Online
Fund Real-time investment
Instant Top-up & redeem
Hassle Free Instant Sustainability Assessment 1 Mobile Sales Mobile Payment ETB can purchase CASA, CCPL through Breeze!
With Breeze, you get special rate - Both NTB/ETB can open CASA/Internet banking/check card without visiting Branch.

- For NTB, BDC will visit customer to perform real-name verification to activate the account. - ETB customer can apply P-Loan without visiting branch.

- Loan disbursement within 30 min after the application.

- Real time data scrapping technology enables instant online approval without submission of any documents.

- Talking to regulator to expand this service to NTB customer - Both NTB/ETB customer can apply Credit Card without visiting branch.

- Real time data scrapping technology enables instant online approval without submission of documents.

- Customer can analyze spending pattern of the last 12 month card spending via visualized display. QR code NFC touch Barcode Online CASA
Online PL
Online CC
Online Fund Bring
"Digital Main Bank"
to life What's next... 1. Online bundle proposition
2. Breeze 2.0
3. Online revamp
4. SME CMS revamp Online CASA - generated 3,500 accounts in the first 4 week
Onine PL - generated around $US5M in ANR, $US400K in revenue since launch
Online Card - acquired 6,500 card customers, 7,000 card loans totaling $US20M ANR
Online Fund - generated $US5.5M in new sales since launch
Breeze Banking - 25,000 downloads in the first 4 weeks Results so far
Full transcript