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Promotional Mix - Adidas

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by

Aaron Wang

on 8 January 2016

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Transcript of Promotional Mix - Adidas

Promotional Mix - adidas
Advertising
adidas can use ads in magazines or billboards to promote their products.
Direct Marketing
adidas' target group is mainly athletes, such as runners or soccer players. Usually through emails or mail
Personal Selling
If adidas had telemarketers and called you personally. If you go to a promotional activity for adidas and leave your contact info, they may personally contact you later trying to sell you products.
Public Relations and Publicity
adidas can hold special events or help charities to positively affect their company image
Sales Promotion
adidas can hold sales or special events that encourage customers to buy products
Full transcript