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Promotional Mix - Adidas
Transcript of Promotional Mix - Adidas
adidas can use ads in magazines or billboards to promote their products.
adidas' target group is mainly athletes, such as runners or soccer players. Usually through emails or mail
If adidas had telemarketers and called you personally. If you go to a promotional activity for adidas and leave your contact info, they may personally contact you later trying to sell you products.
Public Relations and Publicity
adidas can hold special events or help charities to positively affect their company image
adidas can hold sales or special events that encourage customers to buy products