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JetBlue

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by

Nico Engmann

on 3 April 2012

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Transcript of JetBlue

Facts:

Twitter followers: 1.9 Million

started 2006 with social media

2 Twitter accounts
jetblue cheeps (last minute flights)
jetblue (main)

Number one in Twitter followers world wied Question: Why is Jetblue successfull with using Twitter? Corporate Strategy of JetBlue

High focus on customer service
JetBlue is where the customer is
Online community managers
Marketing campaines
1000 free tickets campaign
New York
interactive "game"
Tickets gone after 20 minutes of the first tweet

One month unlimited flight pass
for $599 unlimited flight for one months

Cheap tickets sold every Monday with Twitter promotion only True Story's
Flight was rebooked after a customer shared his pain of a cancelled flight on Twitter
JetBlue appologiezed to Twitter users that JetBlue was following JetBlue &
Full transcript