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BIZ DEVELOPMENT

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by

Juan Pablo Cerda

on 9 October 2017

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Transcript of BIZ DEVELOPMENT

INITIALLY: JP TO SELECT COMPANIES TO APPROACH
BIZ DEVELOPMENT
Process V.2.0
ULTIMATELY: BDM TO SELECT COMPANIES TO APPROACH
COMPANIES WILL BE MARKED AS LEADS IN LIFECYCLE STAGE
BDM - RESEARCH AND CONTACT FINDING. ONCE HAPPY CHANGE STAGE TO SALES QUALIFIED LEAD
BDM - CONTACTS COMPANY VIA EMAIL OR LINKEDIN AFTER DISCUSSING ANGLES
MARKETING ADDS CONTACT (IF EMAIL) TO CAMPAIGN
MARKETING CAMPAIGN EXECUTION
BDM - KEEPS TRACK OF RESPONSES AND SCHEDULES CHASERS
IF RESPONSE, DEALS WITH THE TEAM TO ORGANISE PRESENTATION, PROPOSAL, ETC
CHAGE HUBSPOT LEAD STATUS TO
OPEN DEAL
IF NO RESPONSE, THEN SCHEDULE A FOLLOW UP AFTER IT HAS CHANGED TO MKT QUALIFIED LEAD
CHANGE TO MARKETING QUALIFIED LEAD IN HUBSPOT
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