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Transcript of CREATIVITY
Common definition from Webster dictionary- Creativity is marked by the ability or power to create to bring into existence, to invest with a new form, to produce through imaginative skill, to make or bring into existence something new.
HISTORY OF CREATIVITY
Research on creativity started from 1950 when Guilford who was a president of American Psychological Association (APA) encourage researchers to emphasize on the creativity research.
This is because less than 2% only studied on this area.
Scholars in Creativity
Most of people tend to work
in group. Some people are comfortable work in group, the rest are comfortable individually.
The differences of human such as the way they think, personalities, and ability.
Atmosphere in organization.
Teresa Amabile (Professor in Harvard Business School) stresses that there are three elements to explain about factors influencing creativity.
Creative Thinking Skills
THREE COMPONENTS OF CREATIVITY
Knowledge - technical procedural and intellectual
CREATIVE THINKING SKILL
How flexibility and imaginatively people approach problem
Intrinsic is more effective than extrinsic
According to Thompson (2003) and Torrance, there are three element in order to understand the measuring of creativity:
The ability to generate a large number of ideas
The ability to think in many different directions
when everybody starts off with the same task but ends up with all kinds off different solutions for their final answer.
Creativity can be defined as the ability to produce work that is novel (original) and adaptive with respect to the task (in term of usefulness) (Sternberg & Lubart, 2003)
Creative process reflects the modern view that
innovative solutions often result from the selective combination of elements previously seen as unrelated (Nickerson, 2003).
FACTORS INFLUENCING CREATIVITY