Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

CREATIVITY

No description
by

reima mimie

on 24 March 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of CREATIVITY

According to Woodman, Sawyer, and Griffin (1993):
Individual
Group
Organization
Environment

Common definition from Webster dictionary- Creativity is marked by the ability or power to create to bring into existence, to invest with a new form, to produce through imaginative skill, to make or bring into existence something new.
CREATIVITY
HISTORY OF CREATIVITY
Research on creativity started from 1950 when Guilford who was a president of American Psychological Association (APA) encourage researchers to emphasize on the creativity research.

This is because less than 2% only studied on this area.

Scholars in Creativity
Tony Buzan
Edward deBono
Alex Osborn
Individual
Group
Most of people tend to work
in group. Some people are comfortable work in group, the rest are comfortable individually.

The differences of human such as the way they think, personalities, and ability.

Organization
Atmosphere in organization.

COMPONENTIAL MODEL
Teresa Amabile (Professor in Harvard Business School) stresses that there are three elements to explain about factors influencing creativity.



Expertise
Creative Thinking Skills
Motivation
Definition
THREE COMPONENTS OF CREATIVITY
EXPERTISE
Knowledge - technical procedural and intellectual
CREATIVE THINKING SKILL
How flexibility and imaginatively people approach problem
MOTIVATION
Intrinsic is more effective than extrinsic
According to Thompson (2003) and Torrance, there are three element in order to understand the measuring of creativity:
Fluency
Flexibility
Originality
THREE ELEMENTS
The ability to generate a large number of ideas
Fluency
The ability to think in many different directions
Flexibility
when everybody starts off with the same task but ends up with all kinds off different solutions for their final answer.
Originality
Creativity can be defined as the ability to produce work that is novel (original) and adaptive with respect to the task (in term of usefulness) (Sternberg & Lubart, 2003)
Creative process reflects the modern view that
innovative solutions often result from the selective combination of elements previously seen as unrelated (Nickerson, 2003).
FACTORS INFLUENCING CREATIVITY
THANK YOU
Full transcript