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Cecilia Marquis Benchmark #2

MPR
by

Fran Matera

on 30 October 2013

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Transcript of Cecilia Marquis Benchmark #2

Evaluation
Based on:
Friends/followers/connections on social media
Traffic to personal website
Quality engagements, connections and communications
Renewed employment with the Arizona Fall League
Employment as a public address announcer for Spring Training 2014

Who is Cecilia Marquis?
Increased competition for the limited PA positions with professional sports team in the Valley
Perceived gender bias
Limited online presence
Cecilia requires a public relations plan to achieve effective personal branding.
The Problem
SPEC2
S: Sociological
P: Political
E: Economical
C: Communication
C: Cultural
Goals
For Cecilia Marquis to be branded as the
marquee
voice in public address announcing.
Objectives
To provide Cecilia Marquis with promotional material that will position her as a leader in the public address community. This must be done in order to increase name recognition and likeliness of being hired for voice over positions and chosen as a commentator for 2014 Spring Training.
Stakeholders
According to Hunt & Grunig, there are
4 types of stakeholder linkages.
Enabling
Has control or authority over the
organization or entity
Normative
People or organizations that share a common interest with organization or entity
Functional
Essential to the function of the
organization or person
Input
Output
Diffused
Do not have frequent interaction with the organization or person but could become involved based on their actions
Strategies/Tactics
Design promotional items that showcase Cecilia's talents
Execute promotional materials
Make connections and valuable engagements
Social Media


Increase Cecilia's online presence
Create consistent messaging and design across all platforms
Website
Design Website
Implement content with consistent messaging and boilerplate language
Implement content from Audio/Video strategy
Decide on SEO terms

Website Content
Execute head shots
Compile audio clips
Create video clip of Cecilia announcing
Implement content on SM and Website

Met with the Art Institute team
Type of video reel
Types of shots
Schedule for filming
Oct 22 -26
Remaking audio for Spring Training video
Research
Target input and normative linkages, such as PA announcers and PA announcing employers
Surveyed on the desired characteristics and skills of a public announcer and what the perceptions are of women in the baseball PA industry
Timeline
Social Media Strategies
Up and Rolling Mid-October
Audio/Video Filming
Completed by October 27
Website
Completed by mid-November
MARQUEE
Cecilia Marquis
Personal Branding


Mackenzie Keller
Marcela Palefsky

W: Weaknesses
O: Opportunities
T: Threats
S: Strengths
Twitter
Tweet baseball news, updates, photos, ect.
Live-tweet games the client is announcing
Connect with fellow PA announcers, possible employers, baseball players, fans, colleagues, friends, family, ect.
Facebook
Share thoughts, opinions, links and articles about baseball/industry happening, news, games, players.
Share info about games and stadiums the client will announce at.
Connect with fellow PA announcers. friends, family, fans, players, teams, potential employers and colleagues.
LinkedIn
Connect with fellow PA announcers, colleagues, friends and potential employers
Post industry news & articles
Personal Branding Client:
Cecilia Marquis
Google Plus
Share thoughts, opinions, links and articles about baseball/industry happening, news, games and players.
Share info about games and stadiums the client will announce
Connect with fellow PA announcers. friends, family, fans, players, teams, potential employers and colleagues.
Met with Francisco
Schedule for shooting
Oct. 27
Location - In-studio/Mesa field
Types of shots
Sent examples from other PA announcers
PA Announcing Websites
Create accounts w/ info & photos
Connect with other PA announcers and potential employers
Establish a community within the industry
Hootsuite/Social Calendar
Create social calendar for each month with baseball news, articles, updates and client's thoughts and opinions
Use Hootsuite to schedule social media content for Twitter, Facebook, LinkedIn and Google Plus
Video
Photos
Focus on fellow PA announcers employed by the MLB
Specific qualities they possess
Type of content they post on their website and social media
Branding strategies and tactics they employ
Primary
Secondary
Professional Photo Shoot
Completed by October 27
Re-record Audio for
Spring Training Video
Completed by mid-November
Survey Distributed
Completed by October 31
Survey Data Compiled
Completed by 3rd week of Nov.
Client Presentation
Completed by
December 6
Full transcript