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The Luxe Agency (OLD)

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by

Fran Matera

on 16 February 2016

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Transcript of The Luxe Agency (OLD)

Why ?
Taylor Brightwell
Shea Mahoney
Taylor Nelson
Women in Technology
Introducing... Pretty Smart Women
S.P.E.C
Analysis

Social
Political
Economic
Cultural

Strengths
Weaknesses
Opportunities
Threats

Strengths
Weaknesses
Opportunities
Threats
Research
Focus group of animal owners/lovers to see their interest in an app
Results
Goal #1
Create a partnership with BarkBox
Objective 1: Pitch Collateral
Objective 2: Virtual Reality
Goal #2
Reposition the Pretty Smart Women brand
50 followers
50 likes
Objective 1: Thought leadership
Objective 2: Brand refresh
3 blog posts by March
Objective 3: Social media presence
Objective 4: Furniture business incorporation
Objective 5: Leverage book publication
1 new media opportunity by May
1 furniture sale by May
By March
By March
By March
Full transcript