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Media evaluation, question one

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Freya Lincoln

on 22 April 2010

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Transcript of Media evaluation, question one

Q1: In what ways does your media
product use, develop or challenge forms and conventions
of the real media products? The artist that I worked with is a pop-folk singer, for my production and ancillary tasks I wanted to make it clear to my audience what the genre was, and who my artists was. To do this I looked in to similar artists and used their work for influence. Kate Nash I copied the stop motion that Kate uses
at the beginning of her video and translated
into my own work by creating a mini stills
prologue. I did this as it immediately introduces
the video to an audience, and grabs their attention.
Also the quirky stylish nature of the shots conformed
well for my genre. I also took Kate as a style model, using her reputation as a young independent female as the basis of my own artist. Although she is fashionable and individual, she commands respect and is very likeable to a female audience. This is important as it relates to my ‘Rah’ fan base. This representation was translated not only into my video but into my ancillary products as well. For both my digipak and ancillary texts I used similar feminine imagery to conform to my genre. There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics. I used iconic imagery in my video to link with the folk genre and although the video didn’t follow the song’s lyrics specifically it followed a story and a linear narrative. The video contradicted the lyrics in that the singer was presented on her own whereas the song suggests she is singing to someone is particular. This was done to show Ruth’s independence and sustainability as an artist. Genres are complex and diverse in terms of music video style and iconography. Though Ruth Bewsey is a folk artist she conforms to a hybrid genre combining pop and folk in her music, which was apparent in my video through the stylized performance shots in the studio. I also used the iconic imagery of the guitar and anklet. Record companies will demand a lot of close-ups of the main artist or vocalist. My ancillary products are specific to this point. During my planning I wanted my digipak to introduce my audience to the artist and allow them to connect with her on a personal level so all bar one of the images that I used focused on Ruth. Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc. In my music video although I didn’t want to create a sexualised voyeuristic character, voyeurism was used to identify Ruth’s feminine, fashion conscious personality. Also the reverse shot that we used of Ruth in the mirror added another dimension to the video and offered the audience a new range of shots. There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans. Both of my ancillary texts used references to my video so the audience could identify the artist with the product. I also used intertextual references in my video to other artists such as Kate Nash as this provided my audience with a link to genre. I tested my work against Goodwin's theories
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