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'So, what is Creativity?' by Chris Squire, Impossible

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on 25 January 2013

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Transcript of 'So, what is Creativity?' by Chris Squire, Impossible

Ingenuity Where isaac

newton vincent

van gough albert

einstein Tips Features Definition Measuring Neuroscience Growing nomura leonardo

da vinci .

(DCMS 2006)

Art and antique markets
Designer Fashion
Film, Video and Photography
Software, computer games & electronic publishing
Music, Visual and Performing Arts
Publishing, Television, Radio .

We’re all creative

It’s what makes us human Creative Sector Activities Cause Genius .

Qualifications & Curriculum Authority
Making connections
Imagining possibilities
Exploring ideas
Critical Reflection

Guy Claxton, Professor in Education
Playful experimentation
Attentive and ‘in the flow’

Creative Partnerships
Problem finding and solving
Developing and communicating new skills, ideas, knowledge and understanding
Taking Risks
Co construction of learning – pupils, teachers, practitioners
Reflecting on learning
Developing social and emotional wellbeing
Engagement, enjoyment and motivation Associated with Key Features .

"We don’t stop playing
when we get old,
We get old
when we stop playing." .

Not always sure of the outcome
Have a go
Try something new
Being open to failure and being wrong

"If you always do what you always did,
you always get what you always got"
Mark Twain .

"Insanity is doing the same thing over and over again and expecting different results"
Albert Einstein

Getting the most out of experience –
both successes and failures

‘Slow down, go further’ There is
no clear
definition of
creativity What is
What may be
What can be .

A 90-minute series of creativity tasks
Designed by professor Torrance in 1958

Not a perfect measure creativity,
but a valued approach to the assessment of creativity.
Taken up by millions worldwide.

Scores the number and quality of responces to questions:
eg “How could you make this toy more fun to play with?” There is no
of creativity The Neuroscience of Creativity Popular psychology says that creativity occurs on the right side of the brain. Some people are natural divergent thinkers.

Others favour convergent thinking and focused attention.

Crucially, rapidly shifting between these modes is a top-down function under your mental control.

Those who practice creative activities learn to recruit their brains’ creative networks quicker and better. Learning to be more Creative Demand .

'Applied Imagination' was published in 1953 - it made ‘Brainstorming’ popular.

In 1958 Yale researchers found the technique actually reduced creative output of groups of over about 5 people.

The same number of people generate more and better ideas separately than together. Forget Brainstorming .

Every aspect of cognition improves from 30 minutes of aerobic exercise.

Creativity is no exception.

But fatigue counteracts the benefits for the unfit.

A walk is good to change the scene. Move .
According to University of Texas, for every hour of television, time for creative activities drops by up to 11 percent. Reduce Screen Time Explore Other Cultures .

Those who have lived abroad outperform others on creativity tasks.

First- & second-generation immigrants and bilinguals average creativity is higher.

Perhaps cross-cultural experiences force people to be more flexible. .

Formalised suggestion protocols can stifle innovation.

People feel that their ideas go into a black hole of bureaucracy.

Instead, let people put their own ideas into practice. Ditch the Suggestion Box Switch or Stop .
Studies of multi-tasking show you can’t work on two projects simultaneously.

Try serial-tasking - one thing afer another.

More get done when you switch between tasks if solutions don’t come easily.

Incubate ideas in the sub-concious. .

When people develop their passions and pursue them wholeheartedly they “have better discipline and handle setbacks better”

But those with only superficial exposure to many activities don’t have the same centeredness to overcome periods of difficulty. Follow Your Passion Dont try to be 'creative' .

It may just cause you to freeze up.

Do something only you would come up with - that no one else would think of. Make it personal, individual.

The number of creative responses is then shown to double. Creativity has always been prized,
but never really understood.

Fortunately, science can help,
we now know some steps to take: How to
be more
creative The University of Oklahoma found
50% commonly used creativity training techniques don’t work.

They focus only on imagination exercises, expression of feelings, or imagery and promote an easy, unchallenging notion that all you have to do is let your natural creativity out of its shell. the ability to generate
innovative ideas and
manifest them from
thought into reality. Wikipedia Websters OED Ken Robinson the ability to bring into existence,
invest with a new form,
to produce through imaginative skill,
or to bring into existence
something new. the use of imagination
or original ideas
to create something new a process of
having original ideas
which are of value Dictionary the production of
something original
and useful Torrance
Begin by looking at obvious facts and familiar solutions for an answer.
Next, the right and left hemispheres must work together.
Right side neural networks scan remote memories that could be vaguely relevant. Unrelated information then becomes available to the left hemisphere, which searches for unseen patterns and alternative meanings.
Having made a connection, the left brain must seize it before it escapes.
The attention system must shift quickly, from defocused to highly focused.
The brain pulls together disparate shreds of thought and binds them into a new single idea that enters consciousness.
This is the “aha!” moment of insight, often followed by a spark of pleasure as the brain recognises the novelty.
Now the brain must evaluate the idea it just generated. Is it worth pursuing?

Creativity requires constant shifting between divergent and convergent thinking, combining new information and old ideas.
Creative people are good at marshaling their brains into this bilateral mode. Problem Solving Volunteers were asked to improvise on a music keyboard in an MRI scanner.
Trained musicians were seen to use their brains in a way that non-musicians could not: they deactivated their right-temporoparietal junction.
The r-TPJ reads incoming stimuli, and sorts the stream for relevance.
Turning it off blocks out distractions and improves concentration. Three large-scale reviews show that
“Creativity can be learned.”

Successful creativity training programs alternate maximum divergent thinking with intense convergent thinking.

Real improvement doesn’t happen in a single workshop. Consistent habits gradually change the neurological patterns. Creativity is seen now as a normal part of brain function and that lack of creativity is actually a risk factor.

Researchers set students a classic divergent-convergent creativity challenge:
“Think of all the things that could interfere with you plans, then come up with as many solutions as possible.”

Some can quickly list many ways things can go wrong, but can’t easily find creative solutions. The inability to find alternative approaches can lead to despair.

Those with better creative attributes can come up with several solutions, an ability that gives them confidence about their future and ability to succeed no matter what problems arise. Early participants have been
tracked for 50 years:

The Creativity Index can predict
creative accomplishments as adults.

Those who came up with more
good ideas as children grew up to be:
entrepreneurs, inventors, directors, college presidents, authors, software developers.

Recently the data was reanalysed.
The correlation to lifetime creative accomplishment is over three times stronger for childhood CI than for IQ. patents secured
business founded
research papers published
grants awarded
books written
exhibitions mounted The Flynn effect sees IQ scores go up about 10 points each generation

Enriched environments are making people smarter.

Analyzing 300,000 Torrance creativity scores shows a steadily rise until the ‘90’s.

Since then creativity scores have inched downward.

It’s too early to be sure why. programs compiled
advertising campaigns
hardware innovations
leadership positions
lectures given
buildings designed Three
of Thinking Research shows those better at problem-solving tend to be better at relationship and life problems .
Plans All Human Activity Largest creative sector in EU

Largest in the world per capita

7.3% of Economy

Growing at 5% research institute Risk Taking Playful Reflective Magic or
Method? ...................8000BC...................................................1750...........................................................1950..........................................................2050............................................. age of agriculture age of industry information age We now know that if you try to be creative using only the right side of your brain, ideas would remain beyond reach. RIGHT BRAIN FUNCTIONS
uses feeling
"big picture" oriented
imagination rules
symbols and images
present and future
philosophy & religion
can "get it" (i.e. meaning)
spatial perception
knows object function
fantasy based
presents possibilities
uses logic
detail oriented
facts rule
words and language
present and past
math and science
can comprehend
order/pattern perception
knows object name
reality based
forms strategies
safe marie

currie charles

darwin frida

kahlo .
Industry Innovation & Invention Gravity, Motion, Evolution, Football, Suspension bridges, Steel, Telephone, Lightbulb, TV, Computer, Penicillin, Jet engine, DNA, Hovercraft, LED’s, Radar, WWW .
Fine Art
Architecture The Arts Turner, Tube map, Punk rock, Harry Potter, Mini cars, Ives iPod, Grand Auto Theft, Sargent Pepper, Penguin books, Anglepoise, Dr Martens, Face magazine,

Top 3 net exporters of music Society is
almost totally
obsessed with
the first Original Value .

The need for ingenuity is undiminished:
Financial crisis
Climate change
Middle-East peace

Solutions tend to emerge from a pool of ideas, sustained by people constantly contributing original ideas and receptive to the ideas of others. 2010 IBM poll of
1,500 CEOs identified creativity as the No. 1 “leadership competency” of the future. Chris Squire Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 3.0 License.
Use of this site is governed by the terms of use. CC Network code is available under the GNU Affero General Public License. www.impossible.org.uk Sir Ken Robinson George Bernard Shaw and of .

Divergent thinking
Lateral thinking
Exploring ideas afresh
Discovering new ideas
Generating unique ideas .

Convergent thinking
Applying new ideas
Combining ideas
Making ideas useful
Editing, altering
Judging, disguarding Expanding the boundaries of the known What we can do with whats known creative age Muse Deity Accident
Chance, Luck Personality trait - perhaps genetic Thinking / process Social environment Edward
deBono www.impossible.org.uk Mental illness Humour Chris Squire
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