Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Mystic Connecticut Pre-Season Tourism Forum

Greater Mystic Visitors Bureau Pre-Season Tourism Forum presentation made by Andy Wood of Caspari McCormick on April 12, 2011
by

Andrew Wood

on 11 July 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Mystic Connecticut Pre-Season Tourism Forum

Pre-Season Tourism Forum April 12, 2011 Mystic.org has performed extremely well since its launch on June 1, 2010 Visitors use the site to plan their trip. 145,236
135,236
77,231
73,182
71,540 Top visited pages Pageviews Where to stay
What to do
Where to eat
In-Mystic
Events & Discounts They visit from key drive markets. Mystic.org Visitor Origination A plan for attracting more visitors in FY2012 Our Goals:
Increase awareness of Mystic Country as a destination
Increase visitation to mystic.org
Increase trips to Mystic Country
Increase overnight stays Our Audience:
Primary - Families with children in the household
Secondary - Couples interested in travel Targeting our advertising to the core drive markets. Promoting the region's assets in a variety of advertising vehicles. Tactics:
Online Advertising
Radio
Print Advertising
Visitors Guide
Social Media
Connecticut CCT Free Standing Insert
Connecticut CCT Online Program Enhancing the product along the way. Product Developments:
Seasonal Promotions
Promotion of the Mystic Pass
Hall Radio "Voice of Mystic Country"
Mystic Country Magazine as singular visitors guide

Enhancements Being Considered
Online booking engine
Online video content Mystic.org Website Analytics 2010/2011 357,281
282,319
2,096,706
5.87
4:56 2009/2010 Visits
Unique Visitors
Pageviews
Avg. Pages/Visit
Avg. Time on Site % Change 383,789
300,576
2,349,539
6.12
5:02 +7%
+7%
+12%
+4%
+2% Mystic.org Website Analytics 111,938
81,598
46,487
31,300
18,653
11,890
59,203
22,720 Visits Location New York
Connecticut
Massachusetts
New Jersey
Pennsylvania
Rhode Island
All Other States
International Strengthening our economy and creating jobs, one visitor at a time. Creating jobs and building our economy, one visitor at a time.
Full transcript