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Mystic Connecticut Pre-Season Tourism Forum
Andrew Woodon 11 July 2012
Transcript of Mystic Connecticut Pre-Season Tourism Forum
71,540 Top visited pages Pageviews Where to stay
What to do
Where to eat
Events & Discounts They visit from key drive markets. Mystic.org Visitor Origination A plan for attracting more visitors in FY2012 Our Goals:
Increase awareness of Mystic Country as a destination
Increase visitation to mystic.org
Increase trips to Mystic Country
Increase overnight stays Our Audience:
Primary - Families with children in the household
Secondary - Couples interested in travel Targeting our advertising to the core drive markets. Promoting the region's assets in a variety of advertising vehicles. Tactics:
Connecticut CCT Free Standing Insert
Connecticut CCT Online Program Enhancing the product along the way. Product Developments:
Promotion of the Mystic Pass
Hall Radio "Voice of Mystic Country"
Mystic Country Magazine as singular visitors guide
Enhancements Being Considered
Online booking engine
Online video content Mystic.org Website Analytics 2010/2011 357,281
4:56 2009/2010 Visits
Avg. Time on Site % Change 383,789
+2% Mystic.org Website Analytics 111,938
22,720 Visits Location New York
All Other States
International Strengthening our economy and creating jobs, one visitor at a time. Creating jobs and building our economy, one visitor at a time.