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Whole Foods Market

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Steve Chairez

on 26 April 2013

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Transcript of Whole Foods Market

and Any Questions.... How do you characterize WFM’s current competitive environment? How does the competitive environment shape the company’s strategy? •How does the competitive environment shape the company’s strategy?
◦With an increasing competitive environment, WFM has differentiated itself from competitors by focusing on quality and charge a premium price for premium products, for example:
◦Whole Foods carries all items that you would normally buy at a grocery store.
Produce, Seafood, grocery meat and poultry, bakery
prepared food and catering, Specialty (Beer, Wine, and Cheese)

nutritional supplements, Vitamins, Floral, pet Products, Household Products
◦provides fully cooked frozen meals.
◦promote organically grown foods.
◦no antibiotics or added growth hormones
◦Successful completion of a third party audit to attest to these findings.
They have historically grown by opening new stores in affluent neighborhoods targeting the wealthier and more educated consumers. Also, by mergers, acquisitions and new store openings. Financial Analysis Report Perform a detailed value chain analysis on WFM. Which areas of primary or support activities provide the company with a competitive advantage? Financial Analysis Top 3 competitors Stock Prices 2001-2010
http://finance.yahoo.com/charts?s=SVU#symbol=svu;range=20051114,20101217;compare=kr+wmt+wfm;indicator=volume;charttype=area;crosshair=on;ohlcvalues=0;logscale=off;source=undefined; Work sited Page "Merget Online Whole Foods Market, Inc. (NMS: WFM)." UTPA Information Technology. N.p., n.d. Web. 09 Feb. 2013. Harasta, Patricia, and Alan N. Hoffman. "Whole Foods Market 2010." How to Grow in an Increasingly Competitive Market? Case 29 (2010): n. pag. Web. 02 Feb. 2013. Number of Stores in 2005: 175
Number of Stores in 2010: 289 ◦From the time of its creation, Whole foods market share was less than 6 national stores in the US.
◦Today, whole foods Market competes with 193 stores in 31 U.S states and countries like Canada and United Kingdom.
◦Before 2007 the only biggest competitor of whole foods was Wild Oats, who whole foods markets put a bid for $670 million dls.
◦The organic food industry is growing and whole foods finds itself competing hard to maintain its elite presence.
◦Their biggest competitor are big box retail stores such as: (Walmart, Target, Sam's Club, Costco, HEB).
◦Whole foods market key competitor is Trader Joe's because of their premium natural and organic foods that maintain high quality at a low price.
With an increasing competitive environment, WFM has differentiated itself from competitors by focusing on quality and charge a premium price for premium products, for example:
Whole Foods carries all items that you would normally buy at a grocery store.
Produce, Seafood, grocery meat and poultry, bakery
prepared food and catering, Specialty (Beer, Wine, and Cheese)

nutritional supplements, Vitamins, Floral, pet Products, Household Products
provides fully cooked frozen meals.
promote organically grown foods.
no antibiotics or added growth hormones
Successful completion of a third party audit to attest to these findings.
They have historically grown by opening new stores in affluent neighborhoods targeting the wealthier and more educated consumers. Also, by mergers, acquisitions and new store openings. Presented by:
Steve Chairez, Jesus Maldonado, Claudia Mendido, Alex Rodriguez Value Chain Analysis Performance Financial Ratio for the companys ROA, ROE, Net Revenue, Net Income, and Debt/Equity for 2007-2010. Identify WFM's business level strategy and explain its major components. How has the company's strategy evolved over time? •Key components strategies evolving over time:
•Set up of organic grocery store. products carefully research to ensure that they are meeting local community demands.
•88% of existing stores located in the top 50 statistical metropolitan areas.
•They have "Take action food center" where customers can access information on the issues such as legislations and environmental factors.
•Charitable contributions and the awareness that they bring to the treatment of animals.
•They have been working to correct the "pricey" image by expanding offering of private label products lines that must match prices of similar products at Trader Joe's
•365 Everyday Value - Meets the WFM standards and is less expensive than the regular product line.
•365 Organic - organic food at reduced price
•Whole kids Organic - directed at children Company Overview Whole Foods Market’s competitive advantage is being able to effectively combine their distribution supply chain and excellent customer service to guarantee the quality, consistency, and availability or products to their customers. The company focuses on quality as excellence and innovation. Competitive Advantage Human Resource, Procurement, Technological Developments
Website offers an assortment of things, Calendar of Events,
Community Stewardship - give a minimum of 5% of our profits every year to a wide variety of community and non-profit organizations.
WFM raises awareness on environmental issues through community involvement activities. Whole Foods Market
Support Activities Human Resource, Procurement, Technological Developments
Employees are well trained, and in return employees are well compensated with competitive pay.
Empower their team leader to where they can make decision for their store
They have very high employee retention rate. Whole Foods Market
Support Activities Logistics, Operations, Marketing, Service
WFM relies on word of mouth as advertisement and in-store advertisement. (Yellow)
Service: One of the major items that sets them apart is the customer service they provide. WFM objective is to “Delight” their customers and they do this by offering their customers “The Whole Experience.” (Green) Whole Foods Market
Primary Activities Logistics, Operations, Sales, Service
“Social Capital” – WFM has a strong relationship with their suppliers and customers.
WFM own 8 distribution centers, 7 regional bake houses, and 4 commissaries.
WFM owns and operates their seafood processing and distribution centers.
Before their products enter the stores they are inspected to make sure their food meets the “Organic Rule.”
2 Procurement Centers WFM Value Chain Analysis
Primary Activities http://finance.yahoo.com/charts?s=SVU#symbol=svu;range=20051114,20101217;compare=kr+wmt+wfm;indicator=volume;charttype=area;crosshair=on;ohlcvalues=0;logscale=off;source=undefined; President and Co Founder: John Mackey 1979 Mission Statement: "Whole Foods, Whole People, Whole Planet" Whole Foods: "We obtain our products locally and from all over the world, often small uniquely dicated food artisans. " Whole People: "We recuit the best people we can to become our team. We empower them to make their own decisions, creating a respectful workpalce where people are treated fairly and highly motivated to successed." Whole Planet: " We reconginize the best connection between our lives, our communites and the enviornement" Core Values *Selling the highest quality natural and organic products *Satisfying & Delighting our Customers *Support Team Members Happiness and Excellence *Creating Wealth through profits and growth *Caring about the community and enviornment
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