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Ethics Analysis in the Film "Thank You for Smoking"

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by

Crystal Chan-Long

on 28 April 2014

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Transcript of Ethics Analysis in the Film "Thank You for Smoking"

1. Introduction
2. What appear to be the major issues?
3. Who are the moral agents?
4. What guidelines that the media professionals have to obey?
5. Comparing the situation in Hong Kong, do similar problems appears?
6. How could media professionals prepare for this ethical challenge?
7. Conclusion
1 Introduction
2.What appear to be the major issues?
3. Who are the moral agents/the dilemmas?
2. What appear to be the major issues?
A. Nick's image to Joey, his 12 year old son.
Trailer
A. Nick as a spokesman for the tobacco company
D. Senator Finistirre- against smoking
B. Heather as a Reporter of Washington Probe
Ethics Analysis in the Film
"Thank You for Smoking"
COMM 5620 Media, Ethics, and Law
Monday, March 31st, 2014
Crystal Chan 1155022212
Nephele Li 1155039702
Jeromy Chan 1155040234
"Thank you for Smoking" is a film about Nick Naylor, who is the chief spokesman for the Big Tobacco company. He speaks on behalf of cigarettes while trying to remain a good father figure for his twelve-year-old son, Joey.

In our presentation, we will be analyzing the ethical dilemmas and the challenges and resolutions of Nick Naylor's life.

The Agenda:
As a “PR”
Promote smoking as a positive image to the public
Placement marketing
Debate with paradoxes
(I proved that you’re wrong- and if you’re wrong, I’m right. )
Educate his son to have“flexible moral”
Get the information from Nick with sex
Disclose the private information of Nick to the public without asking his acknowledgment
Put intimidating image in the package of cigarette
Change the cigarette of the historical pictures into candies and other things.

Because of Nick's job, his image to Joey have never been good, as Joey's stepdad is a doctor, the image is even worst.
Joey's mom also don't have a good image of Nick, leading to Joey's skewed perception.
Dilemma: Nick desperately wants to change his image in front of Joey.
But also wants to do his job.
3. Who are the moral agents/the dilemmas?
B. Nick and Joey's Communication
At the beginning of the movie, Nick and Joey's relationship was bad; Joey didn't want anything to do with his dad.
Pivoting point was when Nick helped Joey with his homework
and taught him the power of argument.
3. Who are the moral agents/the dilemmas?
Dilemma: Nick wants to remain the improving relationship he has
with Joey while he knows the morals of his job is not good.
C. Exposure of Nick's Job to his son
Since Nick represents cigarettes, he has a lot of negativity that follows him. He doesn't want his son to be exposed to that.
The Los Angeles trip: Nick goes on a business trip to L.A., but it turns dangerous when his boss wants him to go pay off the Marlborough man to keep his mouth shut. Nick was reluctant to take Joey to the Marlborough man's ranch.
Dilemma: How much and what aspects of his job should Nick expose
to Joey?
Joey convinces his mother to let him go to California using the power of argument taught by his dad.
3. Who are the moral agents/the dilemmas?
D. Public Interest

Nick's image in front of the public is very negative because his represents cigarettes, which causes millions of deaths.
Everybody in society is against him / Gets death threat on national television.
Dilemma: How much is he really willing to risk his life and dignity
for his job? Nick also has to think about his son.
6. How could media professionals prepare for this
ethical challenge?
Be prepared to be skeptical: doubt what's in front of you? Ask if they are telling the truth?

As media professionals, the
truth
always needs to comes first. Always need to uncover the
truth
.
Listen to your conscience: when dealing with an ethical problem, do what is right in the end.
Just remember the code of ethics is very important to any business.
Use common sense to judge whether the PR is right or wrong. Be
unbiased
.
4. What guidelines that the media professionals have to obey?
Public Relations Society of America (PRSA) Member Code of Ethics Value
Advocacy
Honesty
Expertise
Independence
Loyalty
Fairness
Disclosure of information
Placement Ad
http://hongkongfilms.mysinablog.com/index.php?op=ViewArticle&articleId=1796065
7. Conclusion
From the film, we can see that:
In the end, Nick chose his dignity and setting a good example for his son Joey.
Media professionals have all sorts of moral and ethical issues - for example, getting information by immoral means, placement ads not necessary, changing cigarettes to other items.
7. Conclusion
There are similar cases in Hong kong.
There are ethical challenges with media professionals worldwide.
2. What appear to be the major issues?
C. Jeff Megall- Hollywood super agent
Promote positive image of cigarettes by creating a way to insert cigarettes into movies. Even though, the film concept is not suitable.
Create a film specifically for promoting cigarettes. And charge a tremendous amount of money for it.
2. What appear to be the major issues?
Code Provisions of Conduct
Free flow of information
Competition
Disclosure of information
Safeguarding confidence
5. Comparing the situation in Hong Kong,
do similar problems appears?
5. Comparing the situation in Hong Kong,
do similar problems appears?
5. Comparing the situation in Hong Kong,
do similar problems appears?
5. Comparing the situation in Hong Kong,
do similar problems appears?
Remember to not take advantage and do something immoral for profit from their position.
For PR professionals, balance the views of your clients, yourself, and the public's interest.
Full transcript