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Distinctively Visual Introduction & Related Texts

Details and Ideas to help you locate a related text.

Katie Byrne

on 26 July 2016

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Transcript of Distinctively Visual Introduction & Related Texts

Defining the concept...
Let's consider this advertisement...
The Moving Image
The Still Image...
Video games
Graphic novel
Credits: George Patterson Y&R, Melbourne by executive creative director Paul Catmur, creative director Ben Coulson, art director Ben Couzens, copywriter Jim Ingram and agency producer Romanca Jasinski.
Music, “To Build A Home”, was performed by the Cinematic Orchestra from the album Ma Fleur. Vocals are by Patrick Watson.
Advertisements can be a great related text in this unit as they are generally quite short and currently there is a growing trend to make these beautifully cinematic pieces of art as opposed to stock-standard "buy this product!" campaigns. However, music video clips, TV shows and other visual texts can also be very effective contrasts to Strictly Ballroom. Here are some starting points.:
* Remember, you must demonstrate understanding of a variety of text types. Another feature film is not recommended, however you could use a film's trailer.
A picture (or collection of) says a thousand words...
Poetry exists for the purpose of divulging our inner-most thoughts and feelings, typically through sensory or visual imagery... Remember, if you use a song, you must also consider the accompanying music
Further text types to consider:
The Language of Images
Context Rubric: The Language of Images
This elective requires students to explore the uses of a particular aspect of language (image). It develops students’ awareness of language and helps them to understand how our perceptions of and relationships with others and the world are shaped in written, spoken and visual language. Students will analyse the ways that texts and contexts shape and are shaped by different attitudes and values.

Breaking Down the Rubric:
Identify images?
How do written, spoken, visual texts create images? -TECHNIQUES
How do images influence meaning? THEMES/IDEAS
What makes images distinctive within the text?
What does all this mean?
Regardless of whether a text is written or visual, we need to look at
have been utilised to enhance the image (seen or visualised) and make it unique, artistic and vivid...

Some enquiry questions to guide your thinking in this unit:
In what ways are people and their experiences brought to life through images?
Engaging images lead us to think about significant issues in the world. Do you agree?
Discuss how the language of images can be used to convey distinctive experiences.
Compare the ways that the language of image is utilised in Strictly Ballroom and other related texts.
In what ways are people and their experiences brought to life through the language of images?
Interesting views on society are conveyed through the language of images. Explore how this is achieved in Strictly Ballroom and other related texts.
In Strictly Ballroom, how does the language of images emphasise the ways that individuals respond to significant aspects of life?
What makes the 'Language of Images' different to written texts?
Distinguishing characteristics
Something which serves as a mark of difference/separation
Peculiarity/ individuality
Particularly perceptible
Something which is classed as separate - characteristically strong enough, large enough, or definite enough to be noticed

To what does 'visual' refer?
Something perceptible by sight (vision) or by the mind (perception)
Able or intended to be seen by the eyes or be perceived as a picture in the mind

Defining 'image'
Actual or mental picture - a picture or likeness of somebody or something, produced either physically by a sculptor, painter, or photographer, or formed in the mind by aural, written, or spoken means

Defining the 'Language of Images' in the context of the rubric:
Anything WITHIN THAT TEXT that provokes an image that one can physically see or imagine.
It provokes an image WITHIN THAT TEXT which is connected to a CLEAR attitude/ value/perspective.
I came across this ad and found myself re-watching it over and over again. I was shocked that it continued to hold my attention the way that it did. After about the third or fourth time, I really started asking myself “Why do I like this so much?” and, “What is it about this advertisement that has me wanting to watch the whole thing, even though I know the ending and that it’s only a Schweppes commercial?”

Firstly, I must say that I really appreciate the high speed cameras and slow motion, so that definitely drew me in from the start, but as the advertisement continued, there grew a sense of anticipation with a number of different shots. For example, the shot with the water balloon flying towards the guy's face - I wanted to see it explode! The music also added the sense of an impending climax that would not let me turn it off mid way through, even if I wanted to do so.

On another note, it’s hard to have a bad time when water balloons are involved. They symbolise childhood and happy, carefree days that have come and are now in our rear-view mirrors. I also liked how there were no actual products or excessive logo placement in the video; the concept and cinematography did the speaking for the product. Also, the minimal use of text was effective. Put simply, the advertisement put me in a happy mood. Again, I have to say I appreciate advertisements for something as boring as sparkling water in a fun, outside-the-box kind of way.
The ‘Burst’ campaign consists of five videos using slow motion cameras at 10,000 frames per second to capture the final moments in the trajectories of water balloons. The Schweppervescence moment is linked with the bubbles in the air moments after the pouring of Schweppes lemonade, dry ginger ale, mineral water, tonic or soda water.
So, how does this advertisement convey our concept, the 'Language of Images' ?
Music (pace, rise and fall, melody)
Camera speed
Lack of camera movement
Lack of text/dialogue
Can you suggest more?
What we have here is an 'experience'.
It is joyous.
It is awe inspiring.
It is nostalgic.
It is beautiful.
The Dusk Sessions
Samuel Wagan watson

the pyromaniacs of the gods were kicking it
into that desert sunset
upon a fire pink, burner-blue horizon line
blossoms cherry red
and naked solar flares drowning into hibiscus hell-flowers
dancing a wake for the dying light
above a necropolis of mulga and spinifex

fueling until darkness

when the tourists overdose on shooting stars
the lark of min-min lights
on the petals of midnight bloom
as the ghostriders take up watch

illuminated into the pitch
by the sun-bleached bones
of dry-spell roadkill
Mad World
Gary Jules

All around me are familiar faces
Worn out places, worn out faces
Bright and early for their daily races
Going nowhere, going nowhere
Their tears are filling up their glasses
No expression, no expression
Hide my head I want to drown my sorrow
No tomorrow, no tomorrow

And I find it kinda funny
I find it kinda sad
The dreams in which I'm dying
Are the best I've ever had
I find it hard to tell you
I find it hard to take
When people run in circles
It's a very, very mad world mad world

Children waiting for the day they feel good
Happy Birthday, Happy Birthday
And I feel the way that every child should
Sit and listen, sit and listen
Went to school and I was very nervous
No one knew me, no one knew me
Hello teacher tell me what's my lesson
Look right through me, look right through me

And I find it kinda funny
I find it kinda sad
The dreams in which I'm dying
Are the best I've ever had
I find it hard to tell you
I find it hard to take
When people run in circles
It's a very, very mad world ... mad world
Enlarging your world
Mad world
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