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SME Initiative Briefing by Segmentation

Segmentations identified within SME Market & the target products rolled out for them.
by

Izad Ismail

on 28 October 2009

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Transcript of SME Initiative Briefing by Segmentation

TM SME Initiative
Briefing by Segmentation PRESENTATION OUTLINE Needs-based segmentation Proposed Elements TM SME Aspirations The Aspirations Needs-based segmentation Proposed bundling THANK YOU "2 By 2" Preferred communications partner
for SMEs in Malaysia & key pillar
of growth for TM, contributing RM2 billion
by 2011
Full transcript