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Transcript of 1st speech
than You Think !!
By : Sydney
1. Value proposition
Epicenters for Zara´s value proposition
Successful strategy for Zara
The Fashion Business industry
1. Power in Number
women > men
2. Power in Involvement
3. Power in Consumption
Men , Woman
" We're going to this store and we buy it and we leave because we want to do sth. else "
" I love shopping even when I have a deadline. I just love shopping "
4. Power in Attitude