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Türk Tuborg - Carlsberg "Supply Chain Management"
Transcript of Türk Tuborg - Carlsberg "Supply Chain Management"
For the domestic market 3 days
For the exports 20-30 days
Controlling whether correct order is sent to customers or not.
Getting feedbacks from customers
The rate that must be completed is 99, 5%
Supply Chain Management
Supply Chain, Business, Distribution, Procurement, Product Positioning Strategy
Conclusion and recommendations
Türk Tuborg's Brands
Supply Chain Management
Supply Chain Strategy
Product Positioning Strategy
Is to remind invariance Quality Standards of Turk Tuborg to the suppliers
Is to provide minimum costs without decreasing quality
Mission Of The Company
Corona, Leffe Brune, Leffe Blonde, Leffe Radieuse, Hoegaarden and Guinness (super premium beer)
Carlsberg (premium beer segment)
Tuborg Gold, Tuborg Fıçı and Tuborg Special (standard segment)
Skol and Venus (economical beer segment)
Fundamental mission is to create a permanent partnership.
Product quality Consumer satisfaction
Distribution channels; Wholesale and Retail
The distribution plan is to increase the sell volume by expanding distribution channel in the country
They target Top hotels to small restaurants in an on-trade scale with various retail stores in off-trade scale
Inventory and Storage
The company was founded in 1967 by Yaşar Holding
Started production in 1969
First beer of the private sector
Carlsberg purchased the %95 of the company in 2001
Being profitable in the sector
To be a leader in terms of development
To be first preference of customers
To keep the brand as fastest growing brand in the
Vision Of The Company
Company includes different cultures and different
ways of doing business in it.
The main purpose is to keep these differences all together and create a common value.
Barley comes from Urfa
Malt, comes from abroad;
Danish Malt Group
Hops are coming from
America and Germany
Maya comes from Denmark
Boxes come from firm called
Rexam located in Manisa
The bottom of the boxes are
supplied from a company
called Limo located in Tire
The items they cover on
the box comes from Mersin
Horizontal and server system
SAP Software Program with some of
its suppliers and they deliver their needs and orders to suppliers through SAP Program
Point-of-sale data with their TT-Boss devices
Türk Tuborg does what it does
best which is manufacturing beer and outsources other activities such as transportation, packaging, labeling.
Türk Tuborg’s manufacturing capacity is
260.000 hectoliter beer per month
Demand will be 300.000 hectoliter
beer in June 2014 (Seasonally changing)
Make to stock
There is a standard for inventory which is
the lowest products in its stock should be minimal at the amount of next month’s seven-day sales
"One bottle is one customer"
Distribution center Transportation, location near markets, availability
Export make to order
Domestic market make to stock
Company follows both
In foreign market (pull view)
In domestic market (push view)
Needs to be able to respond changing market conditions
Being flexible and creating a quick solution are the main parts of its SCM strategies
Quality, cost, customer satisfaction and
will be the main areas to focus on
strengthen supply chain organization
On time delivery
Ray-Nak , TLS, Borusan Logistics, CEVA Logistics
DAP for sourcing, FCA or CIP for exports
Sea and road transportation
1 warehouse and 8 distribution center
Using both Bidding and Negotiation
Efficiency-focused Supply Chain
‘’Low demand and supply uncertainty‘’
Summer season exception
‘’4lt water for 1 bottle of beer’’
Company-owned water sources