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Levi Jeans Life Cycle Apes Extra Credit

by Michael Mulady

Michael Mulady

on 4 January 2013

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Transcript of Levi Jeans Life Cycle Apes Extra Credit

Raw Materials Cotton Production
The first step in their product lifestyle is the way that the farmers grow their cotton
cotton is in 95 percent of their products, and they learned that almost half of the water used in the life cycle resides in this process
They in turn have been working with farmers and outside companies have more sustainably grown cotton. Processing Fabrics
Once the cotton leaves the fields, textile mills turn the fibers into fabrics.
Levi and Strauss are a part of the NRDC's responsible sourcing initiative so they encourage companies that run this process to reduce water, chemical, and energy use. Part of the 3 R's!!! Manufacturing Their company is manufactured by contracted suppliers that cut, sew, and finish the products.
Levi and Strauss was the first company to issue requirements to suppliers such as water quality and types of chemicals that can be used making them more environmentally savvy Transportation and Distribution Next the products are transported and distributed to locations around the world.
Of course transportation will result in CO2 emission and pollution, but...
Levi and Strauss observes energy consumption and green house gas emission in the different distribution locations and targets the areas in which they can reduce their global carbon footprint in through transportation techniques. Consumer Use Levi Strauss was surprised to found that some the largest environmental impacts came from the consumer use.
They recommend (on their tags) for the consumers to wash in cold water and line dry to reduce to full life cycle climate change impact by up to 50 %. Life Cycle of Levi Jeans by Michael Mulady Recycling They encourage consumers to donate to places like goodwill on their recently attached tags rather than contributing to the 23.8 billion pounds of clothing that ends up in the landfills each year.
We see that Levi and Strauss are active on their three R's (reduce,reuse,and recycle End of Life With 23 billion pounds of clothing ending up in landfills every year, Levi and Strauss added recycled cotton fiber to their products in their 2009 ecoline and continue to do so.
They are also exploring new ways to recycle denim to use it for housing insulation.
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