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Trend Cartograms - the Lifecycle of a Trend

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Ella Sharp

on 8 May 2014

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Transcript of Trend Cartograms - the Lifecycle of a Trend

Evidence Wall
Trend Innovators
Trend Drivers
Trend Impact
Trend Consequences
Trend Future
Trend Cartogram
Who are they?
What do they do for a living?
Where do they live?
Why do they engage in this trend?
Why is the trend happening?
What is the context for the trend
What are the indicators of the trend?
What are the physical expressions of the trend?
What are people doing?
How is the trend manifesting itself?
Has the trend started to impact upon the way the majority of people spend?
What are they buying?
What brands do they prefer?
What are the likely implications of the trend in society?
The Who
The Why
The What
The When

How to choose the appropriate images to describe a trend.
How to identify and evidence some key components of the trend and consumer profile
Create an 'Evidence Wall'
Create a Trend Cartogram
Be able to apply the trend to global territories
Applying 'deductive' techniques
Trend Cartograms the Lifecycle of a Trend
Weak Tie Networks
Diversity in your networks to be really effective
Francis Dalton
1906 - West of England Fat Stock and Poultry Exhibition
The 80/20 principle
Hierarchical Networks -
Collaborative Networks
Distributive Networks
Full transcript