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Franchise

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by

Christoph Mueller

on 11 November 2014

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Transcript of Franchise

Franchise
Authors: Max F. and Christoph M.
Marketing
Finances
HUMAn RESources
WORKING TIMETABLE
organiSational & STRUCTURE
RULES & REGULATIONS
PROVISION
General location possibilities
Inner-city
Business park
Special locations
Place
Site selection
Inner-City
Business parks
Point of Interest
Flexible RESTAURANT SIZE
Placement (Good visibility)
Professional & High quality Equipment
rr
Location criteria
different Kind of FurnitURE
jj
rr
WARM AND Mediterranean
Product prices of subs can differ up to 30 cents
Development Agent (DA) regulates regional prices
Price
Compulsory:
Individual choosing of sandwich toppings, Salads, Variations of pastries, all kinds of soft drinks
Optional:
additional kind of soft drinks, breakfast, additional kind of crisps
PRoductS
ACQUISITION
Job Center
independent management
Support from
PROmotion
Global
National
National campaigns, TV Spots
Regional
Regional campaigns, billboard advertising, Flyer, etc.
Local
Management of the brand, image, corporate identity,
mobile App
Flyer, Sponsoring a local fitness club, Restaurant Facebook Page, entry in a local webpage
Total INVest
80.000 - 120.000 €
Capital
INVESTMENT
Subway in cooperation with deutsche bank
Family credit
Loan
Funding
Fixed Costs
Variable costs
Costs per sub
Costs per softdrink
etc.
franchise fees
8.0% general fee
4.5% marketing fee
Expenses
Energy
Wages
Rent
etc.
Frequency
Qualifications
Purchase
profit
"It is part of our philosophy not to give a prognosis about future turnover, profit and return."
- Fred DeLuca (President and CEO)
Business Equipment
Supply from subway Dealers
Subway has a number of high quality equipment suppliers (eg. Miele)
Choose our own supplier
Subway Restraunt
Central Order System
Subsupplier
Consumer Goods
Vegetable
Choose your local Vegetable Suppliers
TAX
value Added Tax
Business Tax
Income Tax
Food 7.0 %
German Food Laws
Subway hygiene checks
Food Regulations
infection protection law
national food hygiene regulation
etc.
Field Consultant checks monthly unexpected at any time of the day the hygiene and cleanness of the restaurant
1. Apply
3. Introduction
Seminar
4. Licence costs
2. Scan from subway
Licence
Licencefee: 10.000 €
Followfee: 5.000 €
Business structure
Hierarchy
There are many regulations for selling food eg.:
Duties
minimum foundation size: 2 shareholder
Company name must containt OHG
register as a company
business tax duty
BRITiSH Pendant
liability
Profit and Loss
individual regulated by partnership agreement
Partnership
(Offene Handelsgesellschaft)
Shareholder are personally liable with their private capital
OR
4 % of capital brought in
Shareholder
Christoph Müller
Maximilian Fröscher
Managing
Directors
Partnership

FIXed Employee
Temporary
employee
Contract
independent
Connection to Subway
Subway RESTAURANT
Development Agent
FIelD ConSUltant
Headquarters
25.000 €
Drinks 19.0 %
Full transcript