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ETHOS, PATHOS, AND LOGOS
Transcript of ETHOS, PATHOS, AND LOGOS
1. How might a person convince his mom and dad to change his curfew time?
2. What might a teenager say to her friends to get them to ditch their studies and go to see a show with her?
Let's see some rhetoric in action!
EXAMPLE #1: “The More You Know” public service
Huh?! What does that mean?
Rhetoric = the art & study of using language persuasively
1. What's the message?
2. Who's the intended audience?
3. What is the purpose of the ad?
4. How does the ad try to accomplish its purpose and get the message across?
Ok, so those persuasive elements actually have an official name!
We say "to appeal to_____"
logic, reasons, argument
We say "to appeal ____"
Pathos = words that get at our feelings & emotion
-Emotional tone (humor, sarcasm,
We say "to appeal to ___"
Ethos = Author's character or credibility. It's how the author gets us to trust him/her
What effect does ETHOS have on the audience?
Helps reader to see the author as reliable, trustworthy, competent, and credible.
The reader might respect the author or his/her views.
What effect does PATHOS have on an audience?
Evokes an emotional response.
Persuasion by emotion.
Evoking fear, sympathy, empathy, anger, etc.
of logos on the audience?
Evokes a rational response. Readers get a sense of, “Oh, that makes sense” or “Hmm, that really doesn’t prove anything.”
-Author's profession or background
-Appearing sincere, knowledgeable
-Appropriate vocabulary, grammar
-Appropriate language for audience & subject
-Using people who we trust
EXAMINE ADS FOR ETHOS, PATHOS, AND LOGOS
TAB WITH POST-ITS. PREPARE TO SHARE
DO ALL ADS USE RHETORIC?
TOMORROW WE WILL LOOK FOR RHETORIC IN "A MODEST PROPOSAL"
HMWK: READ OVER Written Task 1 REQUIREMENTS & RUBRIC
Now, let's look at some examples and identify appeals to
Open your notebook. Write three words, leaving space for each
ETHOS, PATHOS, & LOGOS