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ETHOS, PATHOS, AND LOGOS

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High School Teacher

on 20 November 2013

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Transcript of ETHOS, PATHOS, AND LOGOS

Rhetorical Appeal:
Say WHAT?!

2 Scenarios:


1. How might a person convince his mom and dad to change his curfew time?
2. What might a teenager say to her friends to get them to ditch their studies and go to see a show with her?
Let's see some rhetoric in action!

EXAMPLE #1: “The More You Know” public service
Huh?! What does that mean?

Rhetoric = the art & study of using language persuasively
1. What's the message?

2. Who's the intended audience?

3. What is the purpose of the ad?

4. How does the ad try to accomplish its purpose and get the message across?
Ok, so those persuasive elements actually have an official name!
They're
RHETORICAL APPEALS.

LOGOS

PATHOS

ETHOS
We say "to appeal to_____"

LOGOS =
logic, reasons, argument

-Quotations
-Examples
-Scientific facts
-Informed opinion
We say "to appeal ____"

Pathos = words that get at our feelings & emotion

-Vivid description
-Figurative language
-Emotional tone (humor, sarcasm,
excitement)
We say "to appeal to ___"

Ethos = Author's character or credibility. It's how the author gets us to trust him/her
What effect does ETHOS have on the audience?

Helps reader to see the author as reliable, trustworthy, competent, and credible.

The reader might respect the author or his/her views.
What effect does PATHOS have on an audience?

Evokes an emotional response.
Persuasion by emotion.
Evoking fear, sympathy, empathy, anger, etc.
What's the
EFFECT
of logos on the audience?

Evokes a rational response. Readers get a sense of, “Oh, that makes sense” or “Hmm, that really doesn’t prove anything.”
-Author's profession or background
-Appearing sincere, knowledgeable
-Appropriate vocabulary, grammar
-Appropriate language for audience & subject
-Using people who we trust
EXAMINE ADS FOR ETHOS, PATHOS, AND LOGOS

TAB WITH POST-ITS. PREPARE TO SHARE
DO ALL ADS USE RHETORIC?
SHARE YOURS.

TOMORROW WE WILL LOOK FOR RHETORIC IN "A MODEST PROPOSAL"

HMWK: READ OVER THE FOA REQUIREMENTS & RUBRIC
Now, let's look at some examples and identify appeals to
LOGOS,

PATHOS,
&
ETHOS.
Open your notebook. Write three words, leaving space for each

ETHOS, PATHOS, & LOGOS
YOU MUST TURN IN YOUR WRITING TASK TOMORROW
http://www.readwritethink.org/classroom-resources/lesson-plans/video/persuasive-techniques-advertising-1166.html
Full transcript