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Sustaining Income

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by

Steve Fleming

on 12 September 2016

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Transcript of Sustaining Income

Developing services and products to generate funds
Sustaining income
A very simple idea to use football as a tool for social change.
2009: Need for holistic & intensive support identified
Centre gives K4L huge boost in Social Enterprise potential, demonstrating importance of up-front investment.
2011: The opening of the FFH Centre
Kick4Life delivers an intensive and holistic development program for orphans & vulnerable children in Lesotho.

The FFH Centre is a hub of social and economic development in the heart of the Maseru, Lesotho's capital city. This includes a number of innovative social enterprises.
The Present: June 2013
Planning to expand enterprises to further strengthen sustainability and support more young people like Mpho to achieve sustainable livelihoods.
The Future
2005: A Concept
Mpho is 13. His father recently passed away and his mother is increasingly working away in South Africa to support Mpho and his three younger brothers.
2007: Project launched
Kick4Life begins operations in Lesotho using football to deliver health education & testing.

90% funding comes from one source.
Mpho, now 15, sometimes sleeps on the streets. He earns what he can, carrying shopping bags, pushing trolleys, and sometimes stealing in order to support his three younger brothers.
Vodafone
Foundation
Other
Delivery Model
Lessons learned
Financial Model
Recycle
Siyakhona
Voluntourism
Conferences & events
No7 - restaurant
Super League
Grants e.g. USAID, UNICEF, FFH
Financial model - balanced & diverse
Corporate support
e.g SLB
Fundraising
in UK & USA
Social enterprise
Definition
There is no exact formula, and every enterprise is different, but for Kick4Life the following applies:
What is social enterprise?
A profit-making activity generating income to further the aims of the charity
An activity which empowers participants to achieve sustainable livelihoods
The activity has a wider social benefit
Recycle Scheme
How it works:
Businesses & households
pay a fee to have their recyclable waste
collected
K4L participants (aged 16+)
provided with training, bikes
and trailers conduct collections.
Waste is taken to recycling plant
Funds from collections go towards basic needs,
school fees & equipment
of participants
Participants provided with
wider support and mentoring
in working towards long-term employment
Siyakhona
How it works:
Funded by FIFA & Sony, provides media & broadcast training for young people to become a voice for their community.

Still early days as an enterprise idea, but already a local TV company has agreed to pay for content.
No7@kick4life
How it works:
A restaurant & catering service run at the FFH centre, bringing people from across the region to K4L. Also provides catering for internal events.

Set up with funds provided by SLB & Rotary.

Sales generate profit for K4L and salaried staff include participants from our program for vulnerable women providing sustainable livelihood for them and their families.

Produce includes fruit & veg grown at the centre.
This goes beyond HIV prevention to focus on wider issues - housing, protection, education & employment.

But how can people achieve sustainable livelihoods in a country with 40% unemployment?
Vodafone
approx
50% of funds
Other grants e.g. FFH, Laureus, GIZ
Less reliant on one donor
Fundraising in UK
K4L begins to take longer-term approach to most vulnerable, including street kids & vulnerable girls with mentoring & referrals.
Mpho starts coming to K4L to play football with other street kids. Completes K4L Curriculum.
No longer just reacting to Lesotho's problems but starting to support development and growth.
Mpho joins Recycle and now receives regular mentoring.
Lessons learned
Utilize your assets, whether facilities, skills or experience e.g. football coaching, events, team building.
Involve participants appropriately.
Ensure it is compatible with your core purpose & strategy.
Manage the cultural shift in your organization.
Seek set up funds and business advice. NGOs have big advantage in being able to access start-up funding.
Conduct market research for your product or service.
Be clear about the purpose of your enterprise
Run it is as a competitive business - essential to make a profit. But manage customer expectations and communicate the social element.
Consider legal structure. In order to trade K4L had to establish a company, with 100% profits donated to the charitable arm. This structure means no tax is due.
Mpho
Recycle has enabled Mpho to obtain food, clothing, basic necessities for himself and his brothers, keeping them off the streets. He has gained key literacy skills, completed Grade 6 at school, developed good friendships and enjoys regular sport.
Keen to explore ideas such as the Grameen micro-finance model to support people in setting up own enterprises and passing ownership of enterprises to participants.
Sustaining income: products & services to generate income
Workshop objectives
1. To take you on a journey through Kick4Life’s organizational development to show how this has led to the implementation of a number of social enterprises. I will explore and share how and why this has happened, the challenges we have faced along the way, the benefits involved, and what we hope to achieve in the future. In doing so I will present a parallel narrative based on the story of Mpho, a Kick4Life participant, to show how our organizational journey towards financial sustainability is mirrored by, and intertwined with, supporting young people towards achieving their own economic independence.

2. To give you the opportunity to discuss how Kick4Life’s journey variously resonates with your own experiences, your own challenges and your own ambitions so that we can begin to build a picture of our current and potential impact in this area.

3. A fruitful discussion about what practical mechanisms and structures we can collectively and collaboratively develop to take forward this incredibly exciting area in the world of Development through Football.
Mpho has accessed driving lessons through K4L, and with his driving licence secured he hopes to become a truck driver and earn a living.

He is also using funds from the Recycle project to fund education for his brothers and hopes to set up a snack selling business for them to run as a sustainable source of income.
Mpho
Sustaining income: products & services to generate income
Workshop activities
Any questions about Kick4Life's social enterprises?

In small groups discuss the following:

1. What social enterprises do you currently have or plan to develop?

2. What barriers do you face in setting up products and services?

3. What practical support, other than financial, would help your organization develop in this area?

4. An idea for discussion - the Social Football Bank - a funding body that provides start-up investments and loans for Development through Football organizations to set up social enterprises. The loans are interest free and the funds are returned once a profit is being made, and can then be reinvested in another project. Good idea or never going to work?

5. Can you think of any other creative ideas for funding set up costs for products and services?

Kick4Life FC
Opportunities for participants
Profitability
for NGO
The K4L Enterprise Matrix
High
Low
Low
High
Badlands
Glory Days
Working on a Dream.
Direct programmatic value
Easy Money.
Indirect programmatic
value
Full transcript