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The Evolution of Television Advertising
Transcript of The Evolution of Television Advertising
Advertising By: Rick Gutierrez The world's first television advertisement.
Broadcast in the United States at 2:29 p.m. on July 1, 1941. Total cost: $4 Advertising Timeline 1940's- After the success of the Bulova commercial, other companies couldn't wait to jump on board with their marketing as well 1950's- Companies started sponsoring their own shows. 1960's- NBC revolutionizes the television industry by introducing 1-2 minute spots of advertising during television breaks 1970's- Jingles became popular 1980's- Television advertising emphasizes marketing to children 1990's- The introduction of the TiVo DVR 2000's- Humor and internet advertising Advertising to Children -Children influence billions of dollars yearly on sweets, food, drinks, electronics, toys, furniture, vacations, etc.
-Advertisers recognize that brand loyalty formed at a young age carries on into adulthood. Humor in Advertising :D !!!! As we learned, Hitler said that "All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to". Advertising is no different, and numerous companies have used humor to get the attention of those "limited intellectuals". Some older television commercials Newer humor packed commercials "Advertising: Evaluation of Effectiveness." Encyclopedia of International Media and Communications. Oxford: Elsevier Science & Technology, 2003. Credo Reference.
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Sharon Beder, 'A Community View', Caring for Children in the Media Age, Papers from a national conference, edited by John Squires and Tracy Newlands, New College Institute for Values Research, Sydney, 1998, pp. 101-111.
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Johnson, Steve. "Behind the Scenes with Allstate's Mayhem Man." Http://articles.chicagotribune.com/2011-06-01/entertainment/ct-live-0602-allstate-mayhem-ads-20110601_1_allstate-s-mayhem-ads-leo-burnett. 1 June 2011. Average cost for a 30 second spot as of June 2011, $108,956