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HOW TO BUILD UP A GOOD BRAND NAME?

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by

thuong huyenle

on 9 November 2014

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Transcript of HOW TO BUILD UP A GOOD BRAND NAME?

GROUP 7
1. Ta Thi Thoa
2. Pham Thi Thao
3. Mai Ngoc Thuan
4. Nguyen Thi Thuy
5. Nguyen Thi Hong Thu
6. Le Thi Huyen Thuong
GROUP 7
II. BODY
1. Researching market and customer

HOW TO BUILD UP A GOOD
BRAND NAME?
Welcome to our discussion
Teacher:
Nguyen Thi Xuan Phuong
Class: 1434 ENTI 2411
Determining the target market
• Determining competitors
Finding opportunities
and recognizing threats
Demand of customer
Payment ability
Determining target customer
RESEARCHING
MARKET
RESEARCHING
CUSTOMER
What is a brand name?
What is a good
brand name?
What is the means of
a good brand name?
II. BODY
3. Developing quality of product
- Using right method
- Using high - tech to manufacture
- Organizing skills training courses
- Apply suitable control measures
- Creating a credibility relationship
II. BODY
4. Advertising
Roles
of ad
Raising revenue
Encouraging customers
to buy products
Brand be known by people
Products have been
more popular
The main ways to ad:
TV
Magazines
Exhibitions,
fairs
Street
Street
CONCENT
II. BODY
1. Marketing research and customer
2. Designing logo of brand name
3. Developing quality of product
4. Advertising
5. After-sales services
I. INTRODUCE
III. CONCLUSION
II. BODY
5. After-sales services


- Guidance and Guarantee
- Provide spare parts and repair services
- Inspect product
- Collect feedback and resolve complaints

Roles of post-sale service:
- Create customer loyalty for company
- Increasing the image of brand name with customers.
- Resolve and improve products.
- Good impact on sales activities and brand name of company.

1900 555 584
Thanks for listening
II. BODY
2. Designing logo of brand name
The requirements of a good logo
• Show the mission of company
• Different
• Simply, easy to remember
• Adaptable
Full transcript