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Content Marketing 102
Transcript of Content Marketing 102
Building a Content Platform
Find 50+ relevant people to follow
Push Content 6:1
More Advanced Ideas
Schedule Your Tweets
6 Aggregated +
1 RT or HT
6 Aggregated +
Don't be a robot
Have some fun, but...
Don't be an idiot
Measure + Stay Organized
Lists will help keep you organized
Whatever you do, make sure you can quantify it, even if the numbers hurt your feelings.
Use tools to avoid distractions.
Developing Original Content
Based on Jim Harvey's speech structures
Engaging & Building Through Content Curation
Experts in the Field
Success of interest -
clicks over RTs
Success of time
Avoid the Void
"Tweeting is basically shouting your opinions into a void. You must
It's a two way street- Develop conversations. Chime in. And keep the dialogue going.
Tracking Content Impact
with 6 free tools!
A/B Test promo
May largely be ignored
I like education, entrepreneurship, and pizza. I like to learn about social media and the future of the internet. I co-founded a digital marketing company called InboundBlend where we implement and teach small businesses about digital marketing. Let's brainstorm your digital strategy, for free. Find me on Twitter at @cobeck_
About the Author
Find & Save
I will help you learn the process and strategy of content marketing. Let's get started with a
overhaul of your marketing strategy.
Leave your email or contact me on Twitter @cobeck_
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