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Content Marketing 102

Curating content w/ Twitter
by

Cody Beck

on 8 April 2015

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Transcript of Content Marketing 102

Content Marketing: 102

Building a Content Platform
4 Stages
Tips
Free Tools!
Building Lists
Find 50+ relevant people to follow
Push Content 6:1
More Advanced Ideas
+
Next Steps
Conclusion
Building Lists
Curating Content
Pushing Content
Schedule Your Tweets
6 Aggregated +
1 RT or HT
6 Aggregated +
1 Promo
No Twitterbots
Don't be a robot
Be intriguing
Be opinionated
Be controversial
Have some fun, but...
Don't be an idiot
Measure + Stay Organized
Lists will help keep you organized
Whatever you do, make sure you can quantify it, even if the numbers hurt your feelings.
Use tools to avoid distractions.
TalkWalker
Developing Original Content
Pushing
Content Strategically
Build
Learn
Based on Jim Harvey's speech structures
Engaging & Building Through Content Curation
Tracking Progress
Curating Content
Simple Analytics
Experts in the Field

Competitors
+
Advocates
The Admirable
TalkWalker Alerts
Feedly
Instapaper
Buffer
Success of interest -
clicks over RTs
Success of time
Target Pattern
Twitonomy
Buffer
Avoid the Void
"Tweeting is basically shouting your opinions into a void. You must
engage
."
It's a two way street- Develop conversations. Chime in. And keep the dialogue going.
Tracking Content Impact
Measure
Feedly
with 6 free tools!
A/B Test promo
May largely be ignored
Think Lean
I like education, entrepreneurship, and pizza. I like to learn about social media and the future of the internet. I co-founded a digital marketing company called InboundBlend where we implement and teach small businesses about digital marketing. Let's brainstorm your digital strategy, for free. Find me on Twitter at @cobeck_
About the Author
@cobeck_
Organize follows
into lists
Twitonomy
Twitter itself
Find & Save
relevant articles
Set Alerts
Buffer
Engage!
I will help you learn the process and strategy of content marketing. Let's get started with a
FREE
overhaul of your marketing strategy.
Leave your email or contact me on Twitter @cobeck_
Instapaper
Twitter Advanced Search
Full transcript