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Ford Motor Company

Marketing Mang.

Kyle Kilroy

on 29 April 2010

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Transcript of Ford Motor Company

Ford Motor
Company The Ford Motor Company Website:

Through this high-quality website Ford is able to get their image in front of people that have access to information and wealth. Aspects:

-Simple but sleek
-Easy to navigate
-Vast amounts of information Primary Features:

-Information on all vehicles
-Build and Price feature
-Financing information and credit applications
-Social media links
-Quote Feature Quote Feature:

-Compare different cars and request quotes
-Different dealers in the area will send you their quotes
-Convenient, saves time
-List price is now their best price Role of the Website:

-Gets information to consumers in a convenient and excitement-generating way
-Connects dealers with customers
-Generates revenue
-Marketing intelligence tool for Ford http://www.ford.com

Chaudhry, Nicole. "A Brief History of the Ford Motor Company." Online Quotes (2010): n. pag. Web. 28 Apr 2010. <http://www.onlinequotes.com/history-of-ford-motor-company.php>.

Torres, Heather. "Ford Focuses on Every Target Market." Brand Dots (2009): 1. Web. 28 Apr 2010. <http://branddots.com/2009/05/18/ford-focuses-on-every-target-market/>. \

"Share of the U.S. Auto Market." Charting the Economy. Web. 28 Apr 2010. <chartingtheeconomy.com/?m=200903>.
http://blogs.hbr.org/cs/2010/01/ford_recently_wrapped_the_firs.html WORKS CITED
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