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Brodcasting Advertising

is radio and television commercials. Broadcast media reaches a broad audience. Radio and television broadcast advertising is known as mass marketing since national or even worldwide audiences can be reached. Advertising is one of the components of marketi
by

keith mahoney

on 20 August 2010

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Transcript of Brodcasting Advertising

Broadcasting Adervtising The world's first television advertisement was broadcast July 1, 1941. 1704-The first newspaper advertisement, an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter. 1886-N.W. Ayer promotes advertising with the slogan "Keeping everlastingly at it brings success." 1900-N.W. Ayer establishes a Business-Getting Department to plan advertising campaigns based on prospective advertisers' marketing needs. 1923-Theodore F. MacManus helps Walter Chrysler launch his new car, the Chrysler Six. 1930-Advertising Age is launched in Chicago. 1952-The FCC lifts its ban on new TV stations after problems of signal interference are worked out.
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