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Social media workshop
Transcript of Social media workshop
Monday 4th March 2013 Workshop learning objectives Understand how social media could be useful in your roles
Identify the key social media tools and how to get started
Appreciate the importance of working with guidelines What is social media? Here's a short 4 minute video that illustrates the scale of social media use and its influence. Broadcast versus engagement Traditional media e.g. radio and television are considered broadcast media and often referred to in this way.
Social media is different! In its simplest form, social media is an online conversation. Definitions that say it all Dictionary definition of broadcast
transmit (a programme or some information) by radio or television
Dictionary definition of engage
[mass noun] the action of engaging or being engaged
(engage someone in) involve someone in a conversation or discussion One example of an online conversation Remember; There are lots of other examples including twitter chats, faceboook comments, google hangouts etc.. http://www.guardian.co.uk/environment/bike-blog There's a bit more to it obviously but it's not rocket science. Why do it? Now you understand a little more about social media you need to know what the benefits are and why you should use it. Awareness raising Awareness raising Increase participation in your projects and activities by making it easy for people to find out what you offer
Attract a higher profile for your activities. This could help secure funding and partnerships. Low cost Mobile Reach Speed Engagement Low cost There are no set-up costs to get started as long as you have a smartphone or laptop and internet access
Unlike advertising and print costs, the only investment is your time Mobile You can take social media with you wherever you're working by using a smartphone or tablet device Reach There is no more effective way of reaching existing or new audiences for your sessions or projects
Almost everyone you have a real world/offline interaction with is already on social media Speed Information can be communicated almost instantly from wherever you are Engagement Increase collaboration, idea sharing and feedback by actively seeking discussion and input from the people you're working with
Encourage young people to become digital champions for your projects & they'll develop valuable social media skills Private versus professional In online social networks, the lines between public and private and professional are blurred. Just being identified as an employee creates perceptions about expertise and about your employer by the general public, the media, funders and partner organisations - and perceptions by your colleagues and managers.
Golden rule Always keep any social media profiles you use for professional purposes independent of personal accounts! Top 10 tips for social media etiquette 1. Be transparent and clearly state your organisation or employer.
2. Make it clear that you are speaking for yourself and not your employer e.g. use a disclaimer such as: "The postings on this site are my own and don't necessarily represent ‘X’ positions, policies or opinions."
3. Be aware of your association with your employer in social networks.
4. Always pause and think before posting. That said, reply to comments in a timely manner.
5. Post meaningful, respectful comments - no spam and no remarks that are off-topic or offensive.
6. When disagreeing with others' opinions, keep it appropriate and polite. Don't disengage from conversations abruptly.
7. Stick to your area of expertise.
8. Be smart about protecting privacy and confidential information. What you publish is widely accessible and will be around for a long time.
9. Be aware of copyright. Never use logos, trademarks or photos unless you have permission.
10. Never comment on anything related to legal matters. Organisational social media guidelines Things to do before you get started: Find out if your employer has any social media guidelines that you should be aware of (most do) Ask your professional contacts if they are happy to share their guidelines with you Look at guidelines from relevant major organisations and learn from their experience and best practice Introducing Twitter Twitter is an information network made up of 140-character messages called tweets. How could it be useful to you? • Twitter can help you keep up-to-date with developments and opportunities in your work • It can be used to report live from events e.g. tournaments • Schools already use twitter to communicate with parents • Send short messages to large groups • Using twitter hashtags is a great way to build a buzz around your events and attract publicity and support • Use twitter to ask for feedback or suggestions e.g. ‘What skill would you like to focus on next week?’ Writing your first tweet Working in pairs, have a go at writing your first tweet. You'll need to edit the event information below into 140 characters without losing key information.
Tip: The original below needs to be cut by nearly two thirds! Active women's day Sat 9th March, 12pm-4.30pm at St Paul's Academy, Newfoundland Road, St Pauls BS2
Free event for women and children as part of celebrations for International Women’s Day. Take part in female only activities, sports and receive health and wellbeing information on a variety of female services around the city.Free taster sessions in different sports and activities including dance, football, netball, boxing etc with links to local teams, clubs, women’s groups and organisations. Here's one I prepared earlier... Join Active Women's Day on 9th March. Free sessions in dance, football, netball, boxing & more. Full info: http://bit.ly/UHT17C @womensday The tweet is 139 characters including spaces I've used bit.ly to create a short web url so that people can find out full deatils on the website By including @womensday I have mentioned the official International Women's day account and hope that they will retweet my message to their followers LinkedIn LinkedIn is the best social media platform for entrepreneurs, professionals and freelancers to market their skills and services.
It is free and simple to set-up a profile.
http://uk.linkedin.com/ Six simple steps to a great LinkedIn profile 1. Think about your goals At its most basic level LinkedIn is about marketing: marketing your company or marketing yourself. Who you are isn’t as important as what you hope to accomplish. 2. Use relevant keywords Pick your most important keyword and make sure it appears in your headline. Work through the rest of your profile and replace any vague descriptions of skills, experience, and education with keywords. 3. Strip out clutter Experience is only relevant when it relates to your current goals. Weed out everything from your CV that doesn’t support your current business or professional goals. 4. Introduce your personality Share why you love what you do in your profile and highlight what you hope to accomplish. 5. Choose your profile photo carefully A profile photo is like a little logo so think carefully about how you present yourself to potential contacts and employers. 6. Get recommendations People tend to value the opinions of others who have worked with you so recommendations from previous or current colleagues are really important. Using facebook effectively Most of you probably already use facebook and understand how it works. What we're going to focus on is how you can make the most of its features to promote your work Profile and cover photos Pages versus groups Insights Using photos and video to brighten your timeline Facebook events Scheduling posts What's the difference between pages and groups? There are some key differences between facebook pages and groups that it's important to understand Pages
Posts are public and generally available to everyone on facebook
Anyone can like a Page and get news feed updates
Page admins can share posts under the Page’s name. Groups
You can set-up closed groups where posts are only visible to group members
Group members must be approved or added by other members
Features are limited once you reach a certain number of members
Members receive notifications of new posts by default Agenda Monday 4th March 2013, 9.30-12.30pm 1. Workshop objectives
2. What is social media?
3. Why do it?
4. Private vs professional
5. Organisational guidelines
6. Tea/coffee break (apx 10.45am)
7. Using facebook to promote your organisation/activities
8. Introducing twitter
9. LinkedIn profiles
10. Questions and feedback