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FUSE media Benchmark #1

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by

Fran Matera

on 17 March 2014

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Transcript of FUSE media Benchmark #1

NNA Brand
National Newspaper Association


National Newspaper Association
Research
SWOT
SPEC
Internal

To position the NNA as the premiere asset for community newspapers.
External
To enhance overall public perception of community newspapers
Teams
What's next
Audience
Objective
Deliverables
Audience
Current members/publishers

Objectives
Deliverables

Primary

Secondary
Threats
Internal
Internal
External
Storyboard and production schedule for PSA
Questions
Based on Jim Harvey's speech structures
Strengths
Social

External
Promotion of the NNA
Reaching out to publics
Potential new members
Surrounding community
Zoom In/Out
Zoom In
Zoom out
Zoom In/Out
NNA Logo/ Zoom Out
Scene 2
Scene 3
Scene 4
Zoom Out /In
Re-assess and define the preferences for
community newspapers
publics by
May 2014.
Opportunities
Weaknesses
Protect.
Promote.

Enhance.
Political
Economic
Cultural
and implement four phases by December 2014.
Increase awareness
for the NNA brand
Full transcript