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102.01 Elements and Principles of Design

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Rebecca Meacham

on 24 October 2017

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Transcript of 102.01 Elements and Principles of Design

Elements of design
Principles of Design
102.01 Elements and Principles of Design

•Unity and Harmony

Unity and Harmony
Most designers say that it is one of the most important elements. It can bring feelings to a place that would not be felt other wise.
Very Basic element of design. Can give movement, direction, separates space, and outlines things.
The form of an object
When lines enclose a space
Combination of dots, lines, and colors used
create the illusion of a surface appearance
Helps identify objects in a design
Creates visual flow in a design
Lines Give Direction to a design
Lines Create movement in a design
Thick lines show importance, thin lines
demonstrate quick movement
Shape Can be used to help identify objects
example : circle = sun, oval = egg
Three basic shape types :
circle, square, triangle
Texture Adds depth and dimension to a design
The patterned design is a texture. it would seem like the pattern would make the image bumpy but in reality it is a smooth surface.
Consists of hue, saturation, and brightness
Communicates feelings and moods to the
audience or viewer
Unity is achieved when the Elements and Principles of
Design are used effectively
Unity in this design is achieved with balance, color, shape and emphasis
Unity is when all components of a design look as if they
belong together
A size relationship between components
of a design
Proportion can be :
between one component of a design and another component
between a component and the design as a whole
How design elements are arranged either
horizontally or vertically on the canvas
- also known as
symmetrical balance
- design is exactly
equal on both sides
- also known as
asymmetrical balance
- both sides of the design
are not equal, but are
still balanced
Creating the feeling of movement in a design. It is very similar to the way it is used in music it is repeating of something for effect.
Visual RHYTHM is generated through the repetition of lines, colors, shapes, and texture.

Center of interest in a design
Component of the design that is noticed first by
the audience
The emphasis of this room is the color green. Can create visual flow in a design
Particular colors in a design can communicate certain
moods and feelings to the audience
RED - excitement,
anger, danger, love
ORANGE - liveliness,
energy, warmth
YELLOW - cowardice,
sympathy cheerfulness
PURPLE - royalty,
dignity, mystery
GREEN - envy, luck,
BLACK - mourning,
despair, sophistication
BLUE - calm, sadness,
WHITE - innocence,
purity, faith
HUE - the name given to a color
Hue = Color
SATURATION - the amount of hue used in a
particular color
Both are Purple

less saturated
more saturated
Brightness - How dark or light the color appears
adding black or white changes the brightness
Bright green - may have white
Dark Green - has black added
Lines can be vertical, horizontal, diagonal, or
Full transcript